Support for business support organisations
Optimise your export promotion services
Our focus: Sustainable export promotion structures in the partner countries
YOUR SPARRING PARTNER FOR FURTHER DEVELOPMENT
IPD not only works with single export companies – the business support organisations (BSOs) are also an important partner in promoting trade with the European market. Ministries, export promotion agencies or sector associations act as multipliers of IPD and support export companies with their services.
In close cooperation with the BSOs in our partner countries, we develop customised and sustainable services to support the export efforts of local companies.
Support on site
IPD has regional offices – so called Hubs – in Abidjan (Côte d'Ivoire), Quito (Ecuador), Nairobi (Kenya), Casablanca (Morocco) and Tashkent (Uzbekistan). Here, IPD experts work door to door and hand in hand with the BSOs.
The IPD regional offices also provide support to the neighbouring partner countries. Here too, the short distances and regular personal contact allow us to jointly expand our range of services for local export companies. In addition, cross-border communication between the partner organisations is important to us in order to promote exchange and mutual learning.
Joint analysis & planning
When analysing the current export promotion services, the focus is primarily on the needs of the export companies in the partner country. The IPD compares the existing supply with the demand and identifies possible gaps or potential for optimisation.
Another important step is the evaluation of the internal structures and processes of the BSOs. This enables them to develop and offer their services independently in the future.
Capacity building methods
The IPD experts support the BSOs with capacity building measures that are tailored precisely to the needs of the BSO. They provide strategic advice, teach the tried-and-tested IPD tools in coaching sessions, on-site and virtual training courses and pass on their export expertise.
If necessary, external partners are also brought in to provide their know-how. This way, BSOs acquire knowledge and build up new competencies. In addition, IPD also brings together BSOs from various partner countries who develop similar or complementary services for their companies.
Not only the development phase, but also the initial implementation phase is closely supported by IPD as sparring partner. During the introduction of the new export services, the IPD experts evaluate all BSO processes in terms of their relevance, efficiency and impact.
This intensive IPD support enables BSOs to continuously improve their services and implement any necessary adjustments to the measures taken. This allows export companies to benefit from the BSO's services in the long term.
- Corporate communications and marketing
- Export strategy and export marketing plans
- Corporate social responsibility (CSR)
- Digital services, such as webinars, virtual matchmaking
- Market research and market intelligence
- Trainings, e.g. PreFair workshop
- Participation in trade fairs
- Preparation of b2b events
Follow-up and evaluation of services
Working with IPD: everything business support organisations need to know
Learn in detail how IPD works together with national export promotion organisations and trade associations. We support you in further developing your foreign trade services. Our aim is to create sustainable structures for export promotion and to develop needs-oriented services for the export companies in your country.
Download the information brochure here to find out more.
Three project examples
Insight: This is how the IPD works successfully with the BSOs
Development of a website as an information platform for exporters
IPD's partner in Côte d'Ivoire, the Conseil National des Exportations (CNE), needed a new website to inform exporters about its services, connect stakeholders and provide a content hub for social media activities. IPD managed to find an external service provider to create this site.
The CNE is now able to maintain the website independently and regularly updates it with information about events and trade fairs.
CSR training to prepare for the demands of the market
Employees of the IPD partner organisation Pro Ecuador were trained on CSR activities, in particular on the topics of sustainability and traceability (online training + tasks + coaching). After the training, IPD experts supported Pro Ecuador in the development of an information service to pass on CSR expertise to the export companies.
Thus, Pro Ecuador was able to organise three information webinars on CSR for companies and publish a CSR guide on its website.
Professionalisation of trade fair presence
The IPD HUB in Uzbekistan worked with the Export Promotion Agency (EPA) to improve the market intelligence know-how and tools within the marketing and trade fair departments. The capacity building through IPD focused on optimizing processes, updating product fact sheets, improving the stand management and promoting the "Made in Uzbekistan" brand.
After the exploratory visit to Biofach 2023, EPA organised the country pavilion at Anuga 2023 with support of IPD. The EPA created its communication strategy, developed a motto "Taste of the Sun" and researched trends and innovations to keep exporters up to date.
Successful export promotion
The IPD works closely with Business Support Organisations (BSOs), i.e. national trade associations and export promotion organisations, in its partner countries. There has been a close exchange with the Sri Lanka Export Development Board (EDB) since 2019. In 2021, IPD opened a regional office in Colombo to intensify the cooperation.
With success: together, important projects in the field of export promotion could be implemented. A good time to end the work of the IPD office in Sri Lanka and continue the work in the context of individual projects.
Read more about the BSO work IPD in Sri Lanka