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Fresh produce for Europe

Take advantage of these benefits

  • Support in exporting fresh produce to Europe
  • Training to prepare for the requirements of the European market
  • Network with sustainable business contacts thanks to our matchmaking services


Europe needs your fresh products

Fresh fruits, vegetables and herbs - especially organic products - are very popular in Europe. However, due to limited resources and climatic conditions, their demand cannot be met year-round just by European production. Tropical fruits also do not thrive in northern Europe even in summer. This is a perfect chance to enter the European market with your products.

If you are a producer of fruit and vegetables located in one of our partner countries and have a GLOBALG.A.P. certificate, IPD supports you in entering the European market. We offer training on export-related topics and matchmaking with European buyers through specialised trade shows, buying missions and virtual b2b events.

IPD also trains you in corporate social responsibility. This topic has taken on added importance due to a new European law designed to improve the protection of human rights in global supply chains.

Demanded products in Europe

  • Fresh fruit (fruit from temperate zones):
    e.g. berries, melons, stone fruits, grapes and citrus fruits
  • Fresh vegetables:
    e.g. sweet potato, beans, peas, spring onions, sugar snap peas, artichokes, asparagus, garlic, onion, ginger and turmeric
  • Fresh herbs:
    e.g. basil, chilli, coriander, dill, lemon balm, mint, oregano, parsley, peppermint, rosemary, sage, chives and thyme
  • Sub-tropical and tropical fruit (exotic fruit):
    e.g. pineapples, avocados, bananas, guavas, pomegranates, coconuts, mangoes, passion fruit, papayas, physalis and pitayas
  • Mushrooms:
    e.g. shiitake, eryngii and enoki
business partner mediation

Join the IPD programme!

Contact us!

Do you produce fresh products in one of our partner countries?
You want to export to Europe?
IPD provides you with support and advice. 


We connect you with European importers at these trade fairs

Fruit Logistica

Fresh produce

Fruit Logistica

3,300 exhibitors from 91 countries, over 72,000 trade visitors - Fruit Logistica is the world's leading stage for new ideas and concepts for the entire fresh produce value chain.

Fruit attraction event

Fruit and vegetables

Fruit Attraction

Fruit Attraction is a major platform for 95,000 annual visitors representing 2,000 fruit and vegetable operators to create solid business relationships and open up new opportunities.


Get in touch with us!

We provide you with details about the IPD evaluation process and our admission criteria.


Our partner countries for fresh produce

Benefit from the high demand in Europe

Europe cannot cover the demand for fresh fruit and vegetables independently. Therefore, European importers are looking for reliable suppliers in the partner countries listed here. If you meet the criteria of the IPD programme, we will support you in your journey to bring your fresh produce to the European market.

Success Stories
Success story Tierra Orgánica


Cooperative specialises in organic fruits

Tierra Orgánica was born out of necessity: After a heavy earthquake hit the region, the producers’ association wanted to support small farmers through the cultivation of organic fruit. 

Success Story Creatick


Start-up company ready for export

Creatick has been in the IPD programme since autumn 2019 and is now conquering the European market at high speed.

Market reports "Fresh produce"

Avocados have become a standard product for European retailers. The demand for avocados is strong and still rising. More and more suppliers from new…

Garlic and onions are considered to be among the oldest cultivated vegetables in history. The onion and garlic market has shown substantial growth…

Many tropical fruits such as granadilla, pitahaya and guanabana are niche products on the European market where many consumers are still not familiar…

Consumer demand for mangoes in Germany is on the rise. In the competitive German and EU markets, mangoes are commercially the second largest tropical…

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for…

Chilis are mainly found in red, yellow or green (essentially unripe fruit) colour. Though all peppers are a rich source of various B-vitamins, the…

The European market for exotic roots and tubers is small but gradually growing. Yams and cassava are the biggest sellers. The demand for these…

European consumers are becoming more familiar with ethnic cuisines, which will contribute to the consumption of chilli peppers. Northwestern Europe…

Fresh limes lie on a table

Clementines are a constant product consumed in Europe mainly during the colder winter months and have held their market share in citrus fruits for…

Melons, including watermelons, are one of the main fruit categories in Europe. Convenience and taste are important drivers for consumption. The market…

Fresh ginger and, to a lesser extent, fresh turmeric are consumed constantly in Europe, especially in the cold season for the use in beverages and in…

Papaya consumption in Europe is not yet as common as it is in most tropical countries, but it is gradually increasing. Developments in better…

Imports of fresh pineapples into the European market have stabilised at around 900 thousand tonnes in recent years. In 2017, there was a good supply…

Sweden is a large importer of fruit and vegetables, with a turnover of more than 900 million euros a year, making up 19 percent of the total grocery…

Imports of fresh berries into the European market from developing countries have doubled over the past five years and are continuing to grow. Berries…

Guides for export success

We want you to be successful on the European market right from the start. That's why we bundle our know-how into helpful guides that you can download here free of charge. Avoid typical mistakes and benefit from the expertise of the IPD professionals. 

This guide is a resource to help you and your company better understand the topic of “traceability”.

Sound social and environmental performance has become an integral part of international trade and exports to the…

Even in these digital times, flyers are ideal for presenting your company and products briefly and in a compact way.

This guide is a resource to help you and your company better understand the topic of “EU Import Requirements” regarding…

This guide gives basic information for companies that want to implement a Food Safety Management Systems (FSMS).

This guide is a resource to help companies better understand the topic of “HACCP”, an essential tool to avoid food…

This guide is a resource to help you and your company better understand the topic of “Import Requirements” regarding…

This guide is a resource to help you and your company to better understand the different options of storing goods in…

Find out how manufacturers of food products in developing economies can target the European retail market with private…

This Guideline explains the principles of organic farming methods and leads you step by step through the organic…

This guide is intended to help SMEs successfully participate in foreign trade fairs.

This guide is a resource to help you and your company better understand the topic of sustainability reporting. Read more…

This guide provides answers to questions about sustainability standards and is meant as a first orientation for export…

What makes a good website? This guide gives an overview of what you have to consider technically, in terms of content…

Your contact
[Translate to Englisch:]

Thomas Derstadt

Expert Sourcing + Markets

Fresh produce (Brazil, Côte d’Ivoire, Ghana, Kenya, Senegal)

Daniel Oppermann

Expert Sourcing + Markets

Fresh produce (Colombia, Ecuador, Peru)

Dorra Zairi

Expert Sourcing + Markets

Natural ingredients (Brazil, Morocco)

Fresh produce (Egypt, Morocco)

[Translate to Englisch:]

Caroline Moraza

Expert Sourcing + Markets

Natural ingredients (Côte d’Ivoire, Kenya, Tunisia, Ukraine)
Fresh Produce (Ukraine)