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Wanted: cut flowers for Europe

Take advantage of these benefits

  • Support for exporting cut flowers to Europe

  • Preparing for the requirements of the European market

  • Long-lasting business contacts thanks to our matchmaking service

Colour and scent

Inspire Europe with your colourful variety of flowers

A bouquet of beautiful, brightly coloured flowers is still the first choice of gift for birthdays or anniversaries in Germany and throughout Europe. Therefore, for you as a producer of fresh cut flowers, the European market offers many opportunities, especially for small and medium-sized business enterprises.

More and more florists are on the lookout for premium quality products and unusual varieties for their customers. This opens up a lucrative niche for smaller growers of roses, carnations, hydrangeas and other high-quality cut flowers from Ecuador, Colombia and Kenya.

However, you will need to be well-prepared for entering the market. For example, you will require proof documenting your safe and sustainable production processes and, ideally, certification such as GLOBALG.A.P., MPS or Fairtrade.

IPD lends you support in meeting the respective criteria and certification requirements, paving the way for you to deal directly with your customers in Europe – without intermediaries and other detours.

IPD contact form


Get in touch with us!

Are you a producer of cut flowers in Colombia, Ecuador or Kenya?
Get in touch with us, as we are always on the lookout for exciting products for the European market. 

Europeans demand for your products

  • Roses
  • Chrysanthemums
  • Alstromeria
  • Callas
  • Hydrangeas
  • Carnations
  • Summer flowers (Hypericum, kangaroo paw etc.)
  • Cut foliage or Gypsophila (Gypsophila)
  • and many more!


We connect you with European importers at these trade fairs

IFTF event


International flower and plant sector

The International Floriculture Trade Fair (IFTF) is an industry wide event serving all segments of the floriculture process, especially growers, propagators and breeders.

IPM - International Plant Fair

Innovations in the green sector

The world's leading horticultural trade fair revolves around solutions and innovations in the green sector, with over 1,500 exhibitors from 45 countries presenting their products. 


Get in touch with us!

We provide you with details about the IPD evaluation process and our admission criteria.


Our partner countries for cut flowers

Make everyday life in Europe a little more colourful

If you grow cut flowers in one of the countries listed here and want to export to Europe, we can support you. Get in touch with us to find out what you need to consider when exporting cut flowers to Europe.

Bulletin Board "cut flowers"


"Close to green"

"Sustainable start-off" in the flower industry: This is the main topic of the current issue of the magazine "Close to Green" of the Federal Association of the German Flower Wholesale and Import Trade (BGI).

A motto that also determines the work of IPD in the flower country Kena.

Read more in the German/English magazine "Close to Green" from p. 28.



IPD expands ist engagement

IPD welcomes Kenya as the 15th partner country in its programme. On the first fact finding mission, IPD experts met promising producers of cut flowers. 

At IFTF  fair in November 22, IPD presented export-ready Kenyan producers to the European trade. They offer roses, alstromeria and a wide variety of summer flowers, such as hypericum and kangaroo paw. 

Are you a producer of cut flowers in Kenya? We are always on the lookout for exciting products for the European market. 

Get in touch with us!


IPD services for exporters

IPD Services

Well connected to Euope!

IPD assists you in accessing the European market. In order to export successfully to Europe, you will require market competence and, above all, contacts. IPD mediates both.

Throughout your entire internationalisation process for Europe, IPD is at your side offering support and advice – neutral, well-founded, cost-optimised.

More details about our services 

Market reports "Cut flowers"

Germany is the largest market for cut roses in Europe. Imports of roses to Germany increased from €272 million to €309 million between 2011 and 2015.…

Cut flowers and foliage are subject to various legal and non-legal requirements. Satisfying basic buyer requirements and legal requirements is a must…

Germany is the largest flower market in Europe. After a few years of decline, imports of foliage are increasing again. German consumers traditionally…

Tropical flowers like Orchids, Anthurium, Heliconia, Strelitzia (Bird of Paradise) and Ginger are a relatively small segmentof the European flower…

The import value of carnations has been stable or growing slightly in the past 5 years. Although carnations are gradually losing market share to cut…

Milan Flower

Two main market segments for cut flowers and foliage in Europe are specialised flower shops and unspecialised retail. Within the two main segments,…

Cut Hortensia flowers are gaining momentum on the European market. Colombia, the largest producer of Hortensia for the cut flower market, is looking…

Flower shops are the main sales channel for cut flowers in Europe. Competition from supermarkets and other unspecialised stores is increasing. In…

Your contact
[Translate to Englisch:]

Dr. Andreas Gemählich

Expert Sourcing + Markets

Cut flowers (Colombia, Ecuador, Kenya)