Sustainble tourism

Europe’s love of travelling

Europeans’ love of travel continues unabated. In 2017, for example, 58 per cent of Germans – that is, more than half the population – packed their suitcases.

Long-distance travel is especially popular. Never before have so many Europeans travelled to distant holiday destinations as in 2017. And tourism is booming on a global scale too. By 2030, the UNWTO estimates there will be more than 1.8 billion tourists.

Take advantage of this trend and win new customers in Europe!

Europeans are looking for in-depth relaxation and recreation, but what they especially want is authentic experiences that will allow them to get to know their host country in a very special way. They like to plan for a long holiday period, and they are prepared to invest a lot of money.

Sustainability is a must

Put an emphasis on sustainability with your products. Because a responsible approach towards resources and the people in their destination is also important for European consumers when they are on holiday.
For this reason, tour operators in Europe show a preference for sustainable offers, and they increasingly demand that their local partners are oriented towards sustainability.

Do you have unique travel of exceptional quality to offer in Ecuador, Nepal or Tunisia? In designing your packages, do you take environmentally friendly and socially responsible aspects into account? Because you wish to preserve the distinctive features and natural resources of your country in the long run?

The IPD will assist you in accessing the European market if you meet our admission criteria.

We offer trainings and workshops to prepare you for the requirements of the EU travel market. Then we connect you with potential purchasers at European trade fairs or organised familiarisation trips to your region.

In promoting your sustainable tourism products, we wish to play our part in developing infrastructures, creating jobs, and increasing incomes in your country. As a labour-intensive segment, the tourist sector makes an important contribution towards sustainable economic development.

Your contact person

Nora Eichkorn (Office Berlin)

Sourcing + Purchase
Sustainable Tourism
(Ecuador, Nepal, Tunisia)



Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.


Product Fact Sheets

Product Fact Sheet

Sustainable tourism (provided by CBI)

Europe is one of the largest source markets for trips to developing countries. European tour operators, especially in Northern and Western Europe, increasingly focus on working with sustainable suppliers. To increase their chances on the EU market, tourism businesses in DCs are therefore recommended to implement sustainable practices. The main sustainability requirements of EU tour operators include a sustainability policy, decent working conditions, poverty reduction, conservation of natural and cultural heritage and competitiveness. Although most tour operators do not require sustainability certification yet, it is expected to become more important over the next few years.

Read full document on

Sector information

Tourism: Brochure

Tips for a responsible traveller

The "Tips for a Responsible Traveller" (2017) brochure highlights those principles of the Global Code of Ethics for Tourism directly related to tourists, in order to help guide travellers in making their behaviour ever more responsible.

Tourism // DRV Brochure
Tourism // DRV Brochure

The German travel market 2017

Facts and figures on the German travel market 2017

Find out more!

Tourism // Brochure

Sustainable Tourism How-to-Kit

How to take the first steps towards becoming a profitable, sustainable and successful tourism company.

More Publications


IPD - Access the European tourism market!

Get closer to Europe.

You want to get access to the European tourist market?
To increase your international market presence?
The Import Promotion Desk (IPD) will support you.

Funded by

Implemented by

| © 2019, Import Promotion Desk