Sustainble tourism

Europe’s love of travelling

Europeans’ love of travel continues unabated. In 2017, for example, 58 per cent of Germans – that is, more than half the population – packed their suitcases.

Long-distance travel is especially popular. Never before have so many Europeans travelled to distant holiday destinations as in 2017. And tourism is booming on a global scale too. By 2030, the UNWTO estimates there will be more than 1.8 billion tourists.

Take advantage of this trend and win new customers in Europe!

Europeans are looking for in-depth relaxation and recreation, but what they especially want is authentic experiences that will allow them to get to know their host country in a very special way. They like to plan for a long holiday period, and they are prepared to invest a lot of money.

Sustainability is a must

Put an emphasis on sustainability with your products. Because a responsible approach towards resources and the people in their destination is also important for European consumers when they are on holiday.
For this reason, tour operators in Europe show a preference for sustainable offers, and they increasingly demand that their local partners are oriented towards sustainability.

Do you have unique travel of exceptional quality to offer in Ecuador, Nepal or Tunisia? In designing your packages, do you take environmentally friendly and socially responsible aspects into account? Because you wish to preserve the distinctive features and natural resources of your country in the long run?

The IPD will assist you in accessing the European market if you meet our admission criteria.

We offer trainings and workshops to prepare you for the requirements of the EU travel market. Then we connect you with potential purchasers at European trade fairs or organised familiarisation trips to your region.

In promoting your sustainable tourism products, we wish to play our part in developing infrastructures, creating jobs, and increasing incomes in your country. As a labour-intensive segment, the tourist sector makes an important contribution towards sustainable economic development.

Your contact person

Nora Eichkorn (Office Berlin)

Sourcing + Purchase
Sustainable Tourism
(Ecuador, Nepal, Tunisia)



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Product Fact Sheets

Product Fact Sheet

Sustainable tourism (provided by CBI)

Europe is one of the largest source markets for trips to developing countries. European tour operators, especially in Northern and Western Europe, increasingly focus on working with sustainable suppliers. To increase their chances on the EU market, tourism businesses in DCs are therefore recommended to implement sustainable practices. The main sustainability requirements of EU tour operators include a sustainability policy, decent working conditions, poverty reduction, conservation of natural and cultural heritage and competitiveness. Although most tour operators do not require sustainability certification yet, it is expected to become more important over the next few years.

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Sector information

Tourismus: Broschüre

Tips for a responsible traveller

The "Tips for a Responsible Traveller" (2017) brochure highlights those principles of the Global Code of Ethics for Tourism directly related to tourists, in order to help guide travellers in making their behaviour ever more responsible.

Tourismus // DRV Broschüre
Tourismus // DRV Broschüre

The German travel market 2017

Facts and figures on the German travel market 2017

Find out more!

Tourism // Brochure

Sustainable Tourism How-to-Kit

How to take the first steps towards becoming a profitable, sustainable and successful tourism company.

More Publications


IPD - Access the European tourism market!

Get closer to Europe.

You want to get access to the European tourist market?
To increase your international market presence?
The Import Promotion Desk (IPD) will support you.

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