The Import Promotion Desk brings exporters from seven developing and emerging countries to the international trade fair for fruit and vegetables.

Bonn/Berlin, 21.01.2019 – Strawberries and blueberries are highlights at the country stand of Ethiopia (Stand 26 | F‐28) at this year's Fruit Logistica, which takes place from 6 to 8 February 2019 in Berlin. The exhibitors from Ethiopia bring a wide range of berries to the fair, including San Andreas, Sweet Ann and Montery Strawberries. Due to the climate conditions, berries in Ethiopia can be cultivated in Ethiopia all year round in high quality. Other products such as beans, physalis, prickly pears and sugar snap are also exhibited by the companies from the African hinterland at the Ethiopian Horticulture Producers Exporters Association (EHPEA) stand, organized with the support of the Import Promotion Desk (IPD). The German partner for import promotion also presents exporters from Egypt, Ecuador, Colombia, Mozambique, Peru and Tunisia and a wide range of regional products.

German import promotion initiative is now active in 13 countries and 5 sectors

Bonn/Berlin, 25.07.2018 – Since 2012, the Import Promotion Desk (IPD) has assisted small-to-medium-sized enterprises in selected developing and emerging counties to ac-cess the European market. In its third project phase, the IPD expands activities to 13 partner countries and five sectors. The IPD supports export companies on the so-called "last mile"– it accompanies producers to the European market, arranges contacts with importers, thereby closing a strategic gap at the interface of development cooperation and foreign trade.

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!

Fruit Attraction – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables – participating in the IPD programme – get the opportunity to meet relevant market participants directly and in one place.

The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer.
Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.

In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters).
Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

www.fruitattraction.com

Consumer demand for fresh vegetables, combined with trends for convenience, consumer experience and innovation, has led to a new segment for luxury fresh vegetables: baby vegetables. The German market offers opportunities for baby carrots (as a snack), baby courgettes (used in Mediterranean cuisine) and baby corn (for Asian stir-fry dishes).

Imports of fresh berries into the European market from developing countries have doubled over the past five years. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe itself, demand is much higher than European production and imports from developing countries are filling in the gap.

Read full document on CBI.eu

Which fruits and vegetables are in season in which country?
Which products are available in the IPD partner countries?  
Inform yourself!

A survey conducted among business leaders in Germany revealed that 86% of all of them consider trade fairs as one of the most important tools in the sourcing and procurement process.1 For a simple reason: business is done between humans. People want to meet each other, see each other and get to know each other. Especially in a world that is characterised by growing digitalisation, real-life experiences make the difference.

Participation at a foreign trade fair is a not all that difficult. However, it requires good planning and meticulous execution. Especially for small and medium-sized enterprises (SMEs), planning a participation at a foreign trade fair may be a daunting task.
This guide is intended to help SMEs approach this task successfully.