Fresh fruit and vegetables

Europe’s appetite for healthy and tasty food choices

Fresh fruit and vegetables are more popular in Europe than ever before – particularly organic alternatives. The reason: a growing public awareness of the importance of healthy eating and an increasing trend to avoid meat and animal products.

There also is a flourishing demand for exotic fruit. More and more Europeans are cooking lavish dishes at home and experimenting with new cuisines. Inspired by long-haul travel and the multitude of TV cooking shows, millions of hobby chefs are keen to try ingredients from far-flung countries.

This is why there is a constant high demand for fresh fruit and vegetables but also fresh herbs in Europe. That is your sustainability guarantee.

GlobalG.A.P. is a must. 

Europe’s consumers and importers want quality and transparent proof of origin. For this reason GlobalG.A.P. certification - one of the most important European standards for sustainable production and high food safety - is a must for exporters of fresh fruit and vegetables.

You are not yet certified in line with GLOBALG.A.P.? If you meet the IPD programme criteria, we will support you in this process thus paving your way to deliver your fresh fruit and vegetables to the European market.

The IPD supports producers of both organic and conventionally grown fruit and vegetables, specifically: 

  • Fresh fruit (from temperate zones):
    e.g. berries, melons, stone fruits, grapes and citrus fruits.
  • Fresh vegetables: 
    e.g. young vegetables, beans, peas, sugar snap peas, artichokes, ginger, fresh curcuma, fruit vegetables, broccoli and onions.
  • Fresh herbs: 
    e.g. basil, coriander, marjoram, melissa, mint, oregano, parsley, rosemary, sage, chives and thyme.
  • Sub-tropical and tropical fruit (exotic fruit):
    e.g. pineapples, avocados, bananas, cherimoya, dates, guava, pomegranates, persimmons; prickly pears, coconuts, mangoes, passion fruits, papayas, physalis and dragon fruits.

Your contact person

Nicky Buizer (Office Berlin)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Colombia)
Fresh fruit and vegetables
(Colombia, Ecuador)

Linda Mense (Office Berlin)

Mail
Expert
Sourcing + Purchase
Fresh fruit and vegetables
(Egypt, Ethiopia, Peru)


Thomas Derstadt (Office Bonn)

Mail
Expert
Sourcing + Purchase
Fresh fruit and vegetables
(Ghana)
Technical Wood
(Ecuador, Peru)

BULLETIN BOARD »FRESH FRUIT AND VEGETABLES«

News

 
Bonn/ Madrid // 17.09.2019

Large range of organic products from IPD countries at Fruit Attraction

Import Promotion Desk (IPD) focuses on organic products: Tropical fruits and high-quality vegetables and herbs from developing and emerging countries

Bonn/Berlin, 17 September 2019 - The demand for organic quality in the fruit and vegetable sector is growing steadily. Experts expect an annual increase of 9 percent each over the next five years (study "Global Organic Fruits and Vegetables Market - Growth, Trends, and Forecast" by the market research company Research and Markets). The Import Promotion Desk (IPD) takes advantage of this trend and supports companies from developing and emerging countries in the certification and marketing of organic products. At this year's Fruit Attraction, which will take place from 22 to 24 October in Madrid, the partner for import promotion will place a special focus on the organic segment from South America and Africa. (Hall 4, Booth E07)

 
Berlin // 21.01.2019

Fruit Logistica 2019: Diversity of berries from Ethiopia

The Import Promotion Desk brings exporters from seven developing and emerging countries to the international trade fair for fruit and vegetables.

Bonn/Berlin, 21.01.2019 – Strawberries and blueberries are highlights at the country stand of Ethiopia (Stand 26 | F‐28) at this year's Fruit Logistica, which takes place from 6 to 8 February 2019 in Berlin. The exhibitors from Ethiopia bring a wide range of berries to the fair, including San Andreas, Sweet Ann and Montery Strawberries. Due to the climate conditions, berries in Ethiopia can be cultivated in Ethiopia all year round in high quality. Other products such as beans, physalis, prickly pears and sugar snap are also exhibited by the companies from the African hinterland at the Ethiopian Horticulture Producers Exporters Association (EHPEA) stand, organized with the support of the Import Promotion Desk (IPD). The German partner for import promotion also presents exporters from Egypt, Ecuador, Colombia, Mozambique, Peru and Tunisia and a wide range of regional products.

 
Bonn // 25.07.2018

IPD intensifies activities for sustainable economic development

German import promotion initiative is now active in 13 countries and 5 sectors

Bonn/Berlin, 25.07.2018 – Since 2012, the Import Promotion Desk (IPD) has assisted small-to-medium-sized enterprises in selected developing and emerging counties to ac-cess the European market. In its third project phase, the IPD expands activities to 13 partner countries and five sectors. The IPD supports export companies on the so-called "last mile"– it accompanies producers to the European market, arranges contacts with importers, thereby closing a strategic gap at the interface of development cooperation and foreign trade.

 
Berlin // 18.01.2018

Fruit Logistica 2018: Ethiopia to have country pavilion for the first time

Bonn, 18.01.2018 – At Fruit Logistica, the international specialist exhibition for fruit and vegetables to take place from 7 ‐ 9 February 2018 in Berlin, Ethiopia will be represented with its own country pavilion for the first time (hall 26, stand B‐04). Seven exhibitors from all over Ethiopia will exhibit the broad range of products available from the African interior on the stand of the Ethiopian Horticulture Producers Exporters Association (EHPEA).

Events

Accra/Ghana // 12.11. - 15.11.2019
 
Accra/Ghana // 12.11. - 15.11.2019

5th West African Organic Agriculture Conference

The West African Organic Conference (WAOC) is an initiative of the West African Organic Network (WAfrONet).
The theme for the 2019 edition is "Organic Agriculture - life for all"
.
The conference is being organised by the Ecological Organic Agriculture Platform of Ghana (EOAP-G) in cooperation with the African Organic Network (AfrONet) and West African Organic Network (WAfrONet) under the auspices of the Ministry of Food and Agriculture (MoFA), the International Federation of Organic Agriculture Movements (IFOAM), GIZ- Market Oriented Agriculture Programme (MOAP), Agro Eco-Louis Bolk Institute, among other partners.

More information you find here. 

Trade fair in Spain/Madrid // 22.10. - 24.10.2019
 
Trade fair in Spain/Madrid // 22.10. - 24.10.2019

Fruit Attraction 2019

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!


Fruit Attraction – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables – participating in the IPD programme – get the opportunity to meet relevant market participants directly and in one place.

The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer.
Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.

In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters).
Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

www.fruitattraction.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Baby Vegetables in Germany

Consumer demand for fresh vegetables, combined with trends for convenience, consumer experience and innovation, has led to a new segment for luxury fresh vegetables: baby vegetables. The German market offers opportunities for baby carrots (as a snack), baby courgettes (used in Mediterranean cuisine) and baby corn (for Asian stir-fry dishes).

 
Product Fact Sheet

Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

 
Product Fact Sheet

Berries in Europe (provided by CBI)

Imports of fresh berries into the European market from developing countries have doubled over the past five years. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe itself, demand is much higher than European production and imports from developing countries are filling in the gap.

Read full document on CBI.eu

 

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

Sector information

Fresh fruit & vegetables: Calender
 
Fresh fruit & vegetables: Calender

Seasonal Calendar: Fresh fruit and and vegetables

Which fruits and vegetables are in season in which country?
Which products are available in the IPD partner countries?  
Inform yourself!

 
Guide

Guide to Successful Trade Fair Participation

A survey conducted among business leaders in Germany revealed that 86% of all of them consider trade fairs as one of the most important tools in the sourcing and procurement process.1 For a simple reason: business is done between humans. People want to meet each other, see each other and get to know each other. Especially in a world that is characterised by growing digitalisation, real-life experiences make the difference.

Participation at a foreign trade fair is a not all that difficult. However, it requires good planning and meticulous execution. Especially for small and medium-sized enterprises (SMEs), planning a participation at a foreign trade fair may be a daunting task.
This guide is intended to help SMEs approach this task successfully.

Success Stories

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

 
Success Story

The IPD supports German importers in their search for super fruits

Klaus Böcker GmbH is an importer of exotic fruit products. Its portfolio comprises fruit juice, paste and concentrate from more than 500 kinds of fruit in more than 500 specifications. To continually expand its range of products, the company is always on the look-out for new suppliers. For this reason, Klaus Böcker GmbH turned to the Import Promotion Desk (IPD) – and made a catch: The IPD provided the German importer with a new trade partner in Egypt.

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