Events

We call it matchmaking - our customers: ”Nice to meet you.“

There is nothing to replace a face-to-face meeting and a direct exchange of information and genuine insights. So get to know your new customers directly through the IPD.

Direct B2B meetings at trade fairs and purchasing trips

By tailor-made matchmaking, the IPD facilitates direct B2B meetings and long-term business contacts to reliable buyers. We organise the participation in international trade fairs for our exporters.

With our purchasing trips we take interested buyers directly to the suppliers in our partner countries. This enables buyers from Europe to obtain first-hand information on product quality and production conditions in the respective field. Suppliers can discuss and negotiate requirements and offers with prospective customers on the spot and in concrete terms.

Our individual trainings and workshops also provide you with the necessary expertise in quality, process and export management to enable you to export to the EU with lasting success.

Trade Fairs

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Seminars and Workshops

Trainings in Europe

Sales training at trade fairs

 

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Selling Missions

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Events by our partners

Kostenfreies Online Event // 16.02.2022
 
Kostenfreies Online Event // 16.02.2022

7th German-African Business Forum – Virtual Edition

New impulses for your Africa business!
At the 7th German-African Business Forum NRW, which will take place online this year, you will receive the latest sector- and country-specific information as well as insights and good practices from companies and their projects in Africa. On 16 February, discuss topics such as green hydrogen, digitalisation and sustainable business with experts from politics and business.
Dr. Julia Bellinghausen, head of IPD, will report on successful import promotion and the success criterion of sustainability.
The 7th German-African Business Forum NRW is organised by the Auslandsgesellschaft and the Chamber of Industry and Commerce of North Rhine-Westphalia.

You can find more information here.

 

IPD Partner leverist.de supports during Corona crisis

leverist.de connects companies with concrete business opportunities in developing and emerging countries. On the new Covid-19 topic page, companies and development cooperation can publish their concrete needs and solutions in the current crisis. Companies from all over the world can find these needs and get in touch directly with the respective contact persons.
Please find more information HERE.

News

 
Bonn/Berlin // 27.10.2021

FiE/HiE 2021: biological diversity of selected developing and emerging nation

The initiative for import promotion presents exceptional herbs, spices, essential oils and plant extracts from developing countries and emerging nations
Bonn/Berlin, 27.10.2021 – With a variety of products highlighting the biodiversity of selected developing and emerging nations, the Import Promotion Desk (IPD) will be exhibiting this year at Food Ingredients Europe (FIE) co-located together with Health Ingredients Europe (HIE). Exceptional herbs, spices, essential oils and plant extracts will be presented by the 15 companies from the IPD programme at the 2-in-1 trade fair taking place in Frankfurt from the 30th of November to the 2nd of December and also virtually from the 22nd of November.

 
Bonn/Berlin // 06.10.2021

WTM 2021: IPD introduces Uzbekistan as a new destination

The tourism promotion initiative supports European tour operators in their search for new partners.

Bonn/Berlin, 05.10.2021 – Over 30 travel suppliers from Ecuador, Nepal, Tunisia and now Uzbekistan will be presented by the Import Promotion Desk (IPD) at the international tour-ism trade fair "WTM - World Travel Market" taking place from the 1st - 3rd of November in London and from the 8th – 9th of November virtually. All IPD partner companies offer sustainable trips, intended to lead tourists off the beaten track to experience cultural, natural highlights destinations in a new way. The tourism promotion initiative has carefully selected these special and highly individual travel offers, prepared the providers for European market requirements and is now presenting them to international travel marketers – both at the WTM exhibition stand in London and at the virtual WTM meetings.

 
Bonn/Berlin // 05.10.2021

IFTF 2021: Cut flowers from Ecuador and Colombia

Long stems and large flowers: Reliable high quality produce from Ecuador and Colombia
IPD presents South American producers of cut flowers at the “International Floriculture Trade Fair”

Bonn/Berlin, 05.10.2021 – For the first time ever, the Import Promotion Desk (IPD) will present a variety of cut flowers from its partner countries Ecuador and Colombia live at the "International Floriculture Trade Fair". The cut flower trade fair will take place from the 3rd to the 5th of November in Vijfhuizen, the Netherlands. After many weeks and many virtual meetings, an international trade fair located close to Amsterdam, is offering the opportunity to experi-ence cut flowers once again – their colours, shapes and most importantly their fragrance – offering the opportunity to get in touch with exporters directly. The IPD will arrange contact with carefully selected exporters and supports the direct trade from Ecuador and Colombia at the event.

 
Bonn/Berlin // 14.09.2021

Anuga 2021: Variety of natural ingredients

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

 
Bonn/Berlin // 31.08.2021

Fruit Attraction 2021: IPD paves the way for diverse offers from South America

Producers from Ecuador, Colombia and Peru as well as four more IPD partner countries to present their premium-quality fruit and vegetable offers at “Fruit Attraction”

Bonn/Berlin, 31 August 2021 – Subtropical and tropical fruits are much in demand on the European market. And producers from South America offer an immense diversity of prod-ucts as well as premium quality. Import Promotion Desk (IPD) will be presenting fresh fruit offerings from Ecuador, Colombia and Peru at the international “Fruit Attraction” trade fair scheduled for 5 to 7 October in Madrid. In addition to this, the import promotion initiative will be showcasing further specialities from Egypt, Côte d’Ivoire, Ghana and Ukraine. All in all, IPD supports a total of 30 companies from its partner countries, as well as further pro-ducers from Morocco and Ethiopia as part of its cooperation with GIZ, Germany’s associa-tion for international cooperation.

Publications

 
Technical Wood: Brochure

Guide to the EUTR – European timber regulation

With the entry into force of the EU Timber Regulation (EUTR) in March 2013, a crucial step to combat global illegal logging was taken and thus public acceptability of wood as material from renewable resources was improved. The EUTR bans illegal timber in the EU and obliges anyone who places timber or timber products on the European market for the first time to assess the risk of those products coming from an illegal source and to reduce any identified risk.

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Almond oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

 
Success Story

Legal and sustainable tropical timber from Peru

The Import Promotion Desk (IPD) and its partners in Peru support responsibly operating companies in their efforts to export certified timber products to Europe. An essential part of IPD’s work is to create awareness of European quality and sustainability standards in Peru’s private and public sectors. At the same time, the IPD provides German importers with an alternative buying market, which will allow them to optimise their purchasing activities and increase their product variety. In this way, international development cooperation and import promotion go hand in hand.

 
Product Fact Sheet

Asphaltum / shilajit / stone oil

More and more European consumers are interested in non-Western health solutions. Those of an Ayurvedic tradition are often used in conjunction with wider lifestyle choices, encompassing nutrition, exercise and meditation, but products such as shilajit are also used in food supplements outside of this tradition. Cosmetics with shilajit are also marketed in Germany. The German market is less developed than the UK and especially Eastern European markets but does offer opportunities. German market entry can also take place through manufacturers in these other markets.

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