Ukraine

WHAT EUROPE WANTS: NATURAL INGREDIENTS

In Europe demand is growing for the use of natural ingredients in food production. Nutritious and vitamin-rich snacks without artificial flavourings are particularly popular amongst health-conscious consumers. Ukrainian products such as dried and frozen berries, nuts and honey meet current demand trends on the European market. Wild herbs as natural flavours as well as high-quality grains for the production of cereals are also sought-after by European food producers.

POPULAR WITH EUROPEANS: FRESH FRUIT AND VEGETABLES

More and more European consumers prefer vegetarian or vegan food and are conscious of product sustainability when food shopping. They favour fruit and vegetables which are grown organically. Ukrainian farmers could increase their exports to Europe by creating more organic products. Demand for fresh organic-quality berries in particular has increased in recent years.

WE WILL HELP BRING YOUR PRODUCTS TO EUROPE

The Import Promotion Desk supports Ukrainian exporters in importing their sustainably grown products onto the European market. We put them in contact with interested importers in Germany and Europe.

OUR PRODUCT GROUPS FROM UKRAINE:

  • Natural ingredients for food: frozen & dried berries like blackberries, strawberries, blueberries, raspberries, elderberries, walnuts, honey, dried wild herbs (in organic quality), birch juice from wild collection (in organic quality), raw and processed grain, e.g. spelt, buckwheat, sweet pea, rye.
  • Fresh fruit and vegetables: both conventional and organically grown, e.g.raspberries and blueberries (in organic quality), pears, apples, melons, garlic, pumkin etc.

Get in touch with us. We connect you to the right importers.

Contact us.

BULLETIN BOARD "UKRAINE"

Events

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

News

 
Bonn/Berlin // 10.11.2021

Survey among importers: Successful matchmaking through IPD

European importers appreciate the support of Import Promotion Desk (IPD) in finding suppliers and initiating business deals
Bonn/Berlin, 10.11.2021 – Sourcing, contact brokering, closing deals – Import Promotion Desk (IPD) successfully brings European importers together with producers from developing countries and emerging nations. This has been shown in a survey among importers who have worked with IPD: Almost three quarters of the respondents state that they have al-ready concluded a business deal with companies from the IPD programme. 60 percent of the importers surveyed have already included suppliers recommended by IPD with whom they have concluded a business deal in their buying portfolio. "Creating long-term trade re-lations with a sustainable effect for upcoming entrepreneurs in developing and emerging countries is the aim of IPD," says Dr Julia Bellinghausen, head of IPD.

 
Bonn/Berlin // 14.09.2021

Anuga 2021: Variety of natural ingredients

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

 
Bonn/Berlin // 31.08.2021

Fruit Attraction 2021: IPD paves the way for diverse offers from South America

Producers from Ecuador, Colombia and Peru as well as four more IPD partner countries to present their premium-quality fruit and vegetable offers at “Fruit Attraction”

Bonn/Berlin, 31 August 2021 – Subtropical and tropical fruits are much in demand on the European market. And producers from South America offer an immense diversity of prod-ucts as well as premium quality. Import Promotion Desk (IPD) will be presenting fresh fruit offerings from Ecuador, Colombia and Peru at the international “Fruit Attraction” trade fair scheduled for 5 to 7 October in Madrid. In addition to this, the import promotion initiative will be showcasing further specialities from Egypt, Côte d’Ivoire, Ghana and Ukraine. All in all, IPD supports a total of 30 companies from its partner countries, as well as further pro-ducers from Morocco and Ethiopia as part of its cooperation with GIZ, Germany’s associa-tion for international cooperation.

 
Bonn/Berlin // 14.04.2021

IPD presents Africa's fruit and vegetable diversity

Exporters from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco as well as from four other IPD partner countries show their high-quality product range at the virtual B2B event "Fresh Produce".
Bonn/Berlin, April 14, 2021 - Mangoes, grapes, citrus fruits, pomegranates as well as sweet potatoes, fresh herbs and sugar snap peas are part of Africa's fruit and vegetable diversity that exporters will present at the Import Promotion Desk’s (IPD) virtual B2B meetings. The offerings from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco will be a focus of the Virtual B2B Event "Fresh Produce," which runs May 10-28. In addition, the import promotion initiative will present other companies from the IPD partner countries Ecuador, Colombia, Peru and Ukraine. Following the cancellation of the Fruit Logistica Special Edition, the IPD has decided at short notice to present the range of fresh fruit and vegetables from IPD partner countries in individual video meetings.

Success stories

 
Success Story

Fresh fruit & vegetables from the Ukraine

UKRAINIAN FRUIT GROWERS IMPRESS WITH GOOD QUALITY AND SHORT DELIVERY ROUTES


The Ukrainian company Gadz provides high-quality fruit for the European market. Although it has only been in the IPD programme since 2020, Gadz has already convinced the British importer Fresh4U of the quality of its products and its value as a reliable supplier. This business relationship demonstrates the advantages of the Ukraine as a production location: besides geographic proximity, short transport routes and favourable farming conditions, the country also offers a wide range of fresh fruit & vegetables in high quality. IPD supports both exporters and importers to ensure that the collaboration is a success story for both sides.

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