Tunisia

What Europe wants: Your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for natural ingredients - especially ecological products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand - not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Tunisia … well-prepared for exports to the EU

Tunisia offers all this – in abundance and in premium quality. Moreover, the country fulfils a multitude of important criteria for successful export to Europe. Many farmers and processing businesses are already certified in line with various relevant European standards. There has been an upswing in the production of organic goods, especially olive oil and herbs, creating increased expertise in organic farming. At the same time, Tunisia is on the EU Third Country List which facilitates the import of organic goods from the North African state. 

Sustainable tourism offers for Europe`s travel market

The fascination of the Sahara, desert castles and Berber villages, medinas with oriental flair. Tunisia offers first-class destinations. On the European tourism market, cultural and adventure tours are increasingly in demand. Many Europeans want travel that is environmentally friendly and socially sustainable – distinct from mass tourism.
European tour operators are always looking for innovative tourism offers that focus on sustainability and provide an authentic experience of the culture and nature of the host country.

We will help bring your products and services to Europe

With the needs of European economies in mind, IPD provides Tunisian producers in contact with interested European importers. Tour operators in Tunisia receive support in marketing their tourism products on the EU travel market. We connect you with European tour operators.

OUR PRODUCT GROUPS FROM TUNESIA:

  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulp, frozen fruit and vegetables, dried herbs, as well as essential and fatty oils. 
  • Sutainable tourism offers: Cultural and adventure travel like trips with nature and bird watching, family trips with accommodation in an eco hotel, trips to the Tunisian Sahara, desert safaris and camel trekking, tours to historical sites (e.g. UNESCO World Heritage Sites Kairouan, Dougga, Sousse), wine or gourmet tours.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

BULLETIN BOARD "TUNISIA"

News

 
Bonn/Berlin // 27.10.2021

FiE/HiE 2021: biological diversity of selected developing and emerging nation

The initiative for import promotion presents exceptional herbs, spices, essential oils and plant extracts from developing countries and emerging nations
Bonn/Berlin, 27.10.2021 – With a variety of products highlighting the biodiversity of selected developing and emerging nations, the Import Promotion Desk (IPD) will be exhibiting this year at Food Ingredients Europe (FIE) co-located together with Health Ingredients Europe (HIE). Exceptional herbs, spices, essential oils and plant extracts will be presented by the 15 companies from the IPD programme at the 2-in-1 trade fair taking place in Frankfurt from the 30th of November to the 2nd of December and also virtually from the 22nd of November.

 
Bonn/Berlin // 06.10.2021

WTM 2021: IPD introduces Uzbekistan as a new destination

The tourism promotion initiative supports European tour operators in their search for new partners.

Bonn/Berlin, 05.10.2021 – Over 30 travel suppliers from Ecuador, Nepal, Tunisia and now Uzbekistan will be presented by the Import Promotion Desk (IPD) at the international tour-ism trade fair "WTM - World Travel Market" taking place from the 1st - 3rd of November in London and from the 8th – 9th of November virtually. All IPD partner companies offer sustainable trips, intended to lead tourists off the beaten track to experience cultural, natural highlights destinations in a new way. The tourism promotion initiative has carefully selected these special and highly individual travel offers, prepared the providers for European market requirements and is now presenting them to international travel marketers – both at the WTM exhibition stand in London and at the virtual WTM meetings.

 
Bonn/Berlin // 14.09.2021

Anuga 2021: Variety of natural ingredients

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

Events

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Almond oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Success Stories

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

Success Story
 
Success Story

Dates from Tunisia

IPD supports Demeter producer in setting up lasting trade partnerships

Beni Ghreb is the first company in Tunisia to be certified for its organic and biodynamic dates. Initially, however, it proved impossible to obtain the price for Demeter-certified dates for the entire production. Beni Ghreb therefore
applied for admission to the IPD programme with the aim of increasing sales of its products, especially to the organic sector in Europe. Since 2018, IPD has successfully liaised new business partners for Beni Ghreb.

 

 
Success Story

Preparing for a new start in tourism

The Import Promotion Desk (IPD) is supporting the Ministry of Tourism in Ecuador (MINTUR) as it prepares to
relaunch tourism in the country. In conjunction with the consulting firm Hotel Resilient, which specialises in risk and
crisis management, the health and hygiene concepts for the tourism sector have been adapted to internationally
valid standards and a concept for hygiene and safety training has been developed. In the first three months, more than
400 Ecuadorian tourism professionals have already been trained; an e-learning program has also been launched.

Funded by

Implemented by

| © 2022, Import Promotion Desk