The initiative for import promotion presents exceptional herbs, spices, essential oils and plant extracts from developing countries and emerging nations
Bonn/Berlin, 27.10.2021 – With a variety of products highlighting the biodiversity of selected developing and emerging nations, the Import Promotion Desk (IPD) will be exhibiting this year at Food Ingredients Europe (FIE) co-located together with Health Ingredients Europe (HIE). Exceptional herbs, spices, essential oils and plant extracts will be presented by the 15 companies from the IPD programme at the 2-in-1 trade fair taking place in Frankfurt from the 30^th of November to the 2^nd of December and also virtually from the 22^nd of November.

The tourism promotion initiative supports European tour operators in their search for new partners.

Bonn/Berlin, 05.10.2021 – Over 30 travel suppliers from Ecuador, Nepal, Tunisia and now Uzbekistan will be presented by the Import Promotion Desk (IPD) at the international tour-ism trade fair "WTM - World Travel Market" taking place from the 1st - 3rd of November in London and from the 8th – 9th of November virtually. All IPD partner companies offer sustainable trips, intended to lead tourists off the beaten track to experience cultural, natural highlights destinations in a new way. The tourism promotion initiative has carefully selected these special and highly individual travel offers, prepared the providers for European market requirements and is now presenting them to international travel marketers – both at the WTM exhibition stand in London and at the virtual WTM meetings.

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

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HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.