Tunisia

What Europe wants: Your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for natural ingredients - especially ecological products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand - not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Tunisia … well-prepared for exports to the EU

Tunisia offers all this – in abundance and in premium quality. Moreover, the country fulfils a multitude of important criteria for successful export to Europe. Many farmers and processing businesses are already certified in line with various relevant European standards. There has been an upswing in the production of organic goods, especially olive oil and herbs, creating increased expertise in organic farming. At the same time, Tunisia is on the EU Third Country List which facilitates the import of organic goods from the North African state. 

Sustainable tourism offers for Europe`s travel market

The fascination of the Sahara, desert castles and Berber villages, medinas with oriental flair. Tunisia offers first-class destinations. On the European tourism market, cultural and adventure tours are increasingly in demand. Many Europeans want travel that is environmentally friendly and socially sustainable – distinct from mass tourism.
European tour operators are always looking for innovative tourism offers that focus on sustainability and provide an authentic experience of the culture and nature of the host country.

We will help bring your products and services to Europe

With the needs of European economies in mind, IPD provides Tunisian producers in contact with interested European importers. Tour operators in Tunisia receive support in marketing their tourism products on the EU travel market. We connect you with European tour operators.

OUR PRODUCT GROUPS FROM TUNESIA:

  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulp, frozen fruit and vegetables, dried herbs, as well as essential and fatty oils. 
  • Sutainable tourism offers: Cultural and adventure travel like trips with nature and bird watching, family trips with accommodation in an eco hotel, trips to the Tunisian Sahara, desert safaris and camel trekking, tours to historical sites (e.g. UNESCO World Heritage Sites Kairouan, Dougga, Sousse), wine or gourmet tours.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

BULLETIN BOARD "TUNISIA"

News

 
Bonn/Berlin // 14.09.2021

Anuga 2021: Variety of natural ingredients

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

 
Bonn/Berlin // 17.02.2021

IPD presents sustainable travel offers at virtual ITB Berlin NOW!

Free services: IPD brings European tour operators together with reliable partners from developing and emerging countries

Bonn/Berlin, 17.02.2021 - At this year's ITB, the Import Promotion Desk (IPD) will present its entire tourism offer with 25 travel providers from Ecuador, Nepal and Tunisia for the first time. The travel offers are individual, distinct from mass tourism and particularly consider sustainability criteria. The import promotion initiative, a project of the German Federal Ministry for Economic Cooperation and Development (BMZ), has carefully selected the tourism companies and is now supporting them on their way to the European market. This year, the IPD's tourism offer is set to grow further, with the inclusion of Uzbekistan as a new partner country.

 

 
Bonn // 28.01.2021

IPD supports organic producers at Biofach eSPECIAL

Bonn/Berlin, 28/01/2020 - Nearly 40 producers from developing and emerging countries will be presented to European trade visitors by the Import Promotion Desk (IPD) at this year's Biofach. This year, the world's leading trade fair for organic food will take place in virtual form from February 17 to 19. For the seventh time, IPD together with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), leading provider of in-ternational cooperation services, will present the wide range of organic products from developing and emerging countries under the motto "Organic Sourcing for Develop-ment". The Import Promotion Initiative’s free matchmaking services are open to all Euro-pean importers: IPD brings together traders from Europe with producers from developing and emerging countries.

 

Events

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2021

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Shakhnoza Kurbanalieva

www.anuga.com

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Hybrid trade fair in London // 01.11. - 09.11.2021
 
Hybrid trade fair in London // 01.11. - 09.11.2021

WTM London and WTM London Virtual

Sustainable travel to new destinations.
IPD connects tour operators from partner countries with the European market. 

Under the motto Reconnect. Rebuild. Innovate., tourism professionals and tour operators from all over the world will meet live at wtm London from 01 - 03.11.2021 and virtually at WTM London Virtual from 08 - 09.11.2021.

The Import Promotion Desk (IPD) will have a stand on-site as well as a virtual presence at the fair to present reliable travel suppliers from Ecuador, Colombia, Tunisia and Uzbekistan. Our partners offer unforgettable experiences in the most beautiful corners of the world, far away from mass and package tourism. Sustainability is at the forefront of all these tours.

All IPD tour providers were visited and checked by IPD before the pandemic. Thus ensuring they are prepared for the requirements of the European market.

Are you a tour operator based in one of our partner countries? And would you like to present your tour offers to Europe? To enter the selection process, please contact us.

Nora Eichkorn

Shakhnoza Kurbanalieva

www.london.wtm.com/

Trade fair in Frankfurt/Germany // 01.12. - 03.12.2020
 
Trade fair in Frankfurt/Germany // 01.12. - 03.12.2020

Food Ingredients Europe 2021

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2020, IPD will again support well-prepared export companies from selected partner countries at this international trade fair. They get the opportunity to exhibit their diverse range of products to the European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.

Immediately before and during the fair, IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Caroline Moraza

www.figlobal.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Almond oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Success Stories

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

Success Story
 
Success Story

Dates from Tunisia

IPD supports Demeter producer in setting up lasting trade partnerships

Beni Ghreb is the first company in Tunisia to be certified for its organic and biodynamic dates. Initially, however, it proved impossible to obtain the price for Demeter-certified dates for the entire production. Beni Ghreb therefore
applied for admission to the IPD programme with the aim of increasing sales of its products, especially to the organic sector in Europe. Since 2018, IPD has successfully liaised new business partners for Beni Ghreb.

 

 
Success Story

Preparing for a new start in tourism

The Import Promotion Desk (IPD) is supporting the Ministry of Tourism in Ecuador (MINTUR) as it prepares to
relaunch tourism in the country. In conjunction with the consulting firm Hotel Resilient, which specialises in risk and
crisis management, the health and hygiene concepts for the tourism sector have been adapted to internationally
valid standards and a concept for hygiene and safety training has been developed. In the first three months, more than
400 Ecuadorian tourism professionals have already been trained; an e-learning program has also been launched.

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