Tunisia

What Europe wants: Your fresh fruit and vegetables, your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for fresh fruit and vegetables - especially ecological products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand for natural ingredients, not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Tunisia … well-prepared for exports to the EU

Tunisia offers all this – in abundance and in premium quality. Moreover, the country fulfils a multitude of important criteria for successful export to Europe. Many farmers and processing businesses are already certified in line with various relevant European standards. There has been an upswing in the production of organic goods, especially olive oil, vegetables and herbs, creating increased expertise in organic farming. At the same time, Tunisia is on the EU Third Country List which facilitates the import of organic goods from the North African state. 

Sustainable tourism offers for Europe`s travel market

The fascination of the Sahara, desert castles and Berber villages, medinas with oriental flair. Tunisia offers first-class destinations. On the European tourism market, cultural and adventure tours are increasingly in demand. Many Europeans want travel that is environmentally friendly and socially sustainable – distinct from mass tourism.
European tour operators are always looking for innovative tourism offers that focus on sustainability and provide an authentic experience of the culture and nature of the host country.

We will help bring your products and services to Europe

With the needs of European economies in mind, IPD provides Tunisian producers in contact with interested European importers. Tour operators in Tunisia receive support in marketing their tourism products on the EU travel market. We connect you with European tour operators.

OUR PRODUCT GROUPS FROM TUNESIA:

  • Fresh fruit and vegetables, e.g. apricots, artichokes, strawberries, fresh herbs, tomatoes, melons, peaches and citrus fruit.
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulp, frozen fruit and vegetables, dried herbs, as well as essential and fatty oils. 
  • Sutainable tourism offers: Cultural and adventure travel like trips with nature and bird watching, family trips with accommodation in an eco hotel, trips to the Tunisian Sahara, desert safaris and camel trekking, tours to historical sites (e.g. UNESCO World Heritage Sites Kairouan, Dougga, Sousse), wine or gourmet tours.

Listen what exporters tell about the IPD

BULLETIN BOARD "TUNISIA"

News

 
Bonn // 23.12.2015

Tunisian prickly pears in the focus of FiE 2015 in Paris

Bonn/Paris, December 2015 – Tunisian rarities such as prickly pear flour and prickly pear seed oil were presented by the Import Promotion Desk (IPD) on the Food Ingredients Europe (FiE) trade fair 2015 in Paris. From December 1 to December 3, the import promotion service provider presented suppliers of prickly pear products at its fair booth to the trading industry. The Tunisian product portfolio was complemented by producers of essential oils made from wildly harvested rosemary and myrrh.

For the first time the IPD introduced three carefully selected companies from Tunisia to the FIE, all of which were carefully selected and briefed for the European market. One of them was the exporter „Nopal Tunisie SA“, which offers a broad range of organically grown and certified products made from prickly pear. The extract made from pressed prickly pear fruit juice, for instance, makes for a natural red-to-violet food colouring for dairy products such as yoghurt or ice cream. A gluten-free flour obtained from prickly pear kernels is an excellent baking ingredient or sauce thickener. 

The most exclusive product of the plant is prickly pear seed oil also offered by the manufacturer „Omega Tunisie“. The valuable oil is high in essential fatty acids, especially linoleic acid. Due to its versatility the plant is also called the „sultan of fruit” in Tunisia. „Our presentation of such exotic specialties in particular”, says Dr. Julia Hoffmann, head of the Import Promotion Desk, “gives interested importers the opportunity to expand their product portfolio.”

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Bonn, Munich // 25.09.2017

Prickly pear, spirulina and almond oil – plant-based cosmetics from Tunisia

IPD and CEPEX bring natural cosmetics from Tunisia to the Beauty Forum in Munich

Bonn/Munich, 25.09.2017 – At this year’s Beauty Forum, to take place from the 28th to the 29th October 2017 in Munich, Tunisia is participating with its own country pavilion for the first time. Five Tunisian companies will be presenting special care products from their region. Many of the offered cosmetics use raw materials typical to the country, such as prickly pear oil, spirulina algae and almond oil. The Tunisian pavilion is organised by the Import Promotion Desk (IPD) and the Tunisian export promotion centre, Centre de Promo-tion des Exportations (CEPEX). The IPD is supporting the Tunisian companies break into the European market.

Events

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2019

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Tabea Mack

www.anuga.com

Training in Cologne/Germany // 05.10. - 09.10.2019
 
Training in Cologne/Germany // 05.10. - 09.10.2019

Sales training at Anuga 2019

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like Anuga in Cologne/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During Anuga, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Nicky Buizer (Colombia)
Kathrin Seelige (Kyrgyzstan, Tunisia)
Tabea Mack (Ehtiopia, Indonesia, Sri Lanka, Ghana)
Angie Martinez (Nepal, Peru)

www.anuga.com

Trade fair in Paris // 03.12. - 05.12.2019
 
Trade fair in Paris // 03.12. - 05.12.2019

Food Ingredients Europe 2019

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2019, the IPD will again support well-prepared export companies from selected partner countries at this international trade fair. They get the opportunity to exhibit their diverse range of products to the European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.

Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Kathrin Seelige

www.figlobal.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Almond Oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Product Fact Sheet
 
Product Fact Sheet

Olive Oil in Germany

Despite Germany’s low per capita consumption of olive oil in relation to Mediterranean countries, it is a very important and growing market for high-quality olive oils. At the same time that olive oil is increasingly incorporated into the cooking habits of German consumers, the focus on quality and traceability provides
opportunities to professional producers and exporters in developing countries. Currently, the role of developing countries in supplying olive oil directly to the German market is very limited, since the oil is usually blended in other European countries. Successful market access would require crucial efforts in meeting the market’s organoleptic1 profile and correct product placing & marketing.

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Success Stories

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

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