Tunisia

What Europe wants: Your fresh fruit and vegetables, your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for fresh fruit and vegetables - especially ecological products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand for natural ingredients, not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Tunisia … well-prepared for exports to the EU

Tunisia offers all this – in abundance and in premium quality. Moreover, the country fulfils a multitude of important criteria for successful export to Europe. Many farmers and processing businesses are already certified in line with various relevant European standards. There has been an upswing in the production of organic goods, especially olive oil, vegetables and herbs, creating increased expertise in organic farming. At the same time, Tunisia is on the EU Third Country List which facilitates the import of organic goods from the North African state. 

Sustainable tourism offers for Europe`s travel market

The fascination of the Sahara, desert castles and Berber villages, medinas with oriental flair. Tunisia offers first-class destinations. On the European tourism market, cultural and adventure tours are increasingly in demand. Many Europeans want travel that is environmentally friendly and socially sustainable – distinct from mass tourism.
European tour operators are always looking for innovative tourism offers that focus on sustainability and provide an authentic experience of the culture and nature of the host country.

We will help bring your products and services to Europe

With the needs of European economies in mind, IPD provides Tunisian producers in contact with interested European importers. Tour operators in Tunisia receive support in marketing their tourism products on the EU travel market. We connect you with European tour operators.

OUR PRODUCT GROUPS FROM TUNESIA:

  • Fresh fruit and vegetables, e.g. apricots, artichokes, strawberries, fresh herbs, tomatoes, melons, peaches and citrus fruit.
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulp, frozen fruit and vegetables, dried herbs, as well as essential and fatty oils. 
  • Sutainable tourism offers: Cultural and adventure travel like trips with nature and bird watching, family trips with accommodation in an eco hotel, trips to the Tunisian Sahara, desert safaris and camel trekking, tours to historical sites (e.g. UNESCO World Heritage Sites Kairouan, Dougga, Sousse), wine or gourmet tours.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

BULLETIN BOARD "TUNISIA"

News

 
Berlin // 07.02.2020

ITB 2020: Sustainable travel offers from developing and emerging countries

Import Promotion Desk supports exhibitors from Ecuador, Nepal and Tunisia at ITB 2020
Bonn/Berlin, 04.02.2020 – Sustainable tourism offers from selected emerging and develop-ing countries are in the focus of the trade fair presentation of the Import Promotion Desk (IPD) at the ITB 2020. The German initiative for import and tourism promotion will present new tour operators from Ecuador, Tunisia and Nepal at the international tourism trade fair, taking place in Berlin from 4 to 8 March. The travel offers particularly consider aspects of sustainability and environmental and social compatibility. They range from ecological tours in the unknown north of Tunisia to bicycle tours in Nepal and the community-based tourism project Yunguilla in Ecuador. Around 20 travel companies from the three developing countries will be represented at the IPD stand (hall 5.2A | stand 113) and at the country stands of Ecuador (hall 23A | stand 110) and Tunisia (hall 21B | stand 216/217).

 
Bonn/Nürnberg // 27.01.2020

BIOFACH 2020: IPD presents coconut specialities from Sri Lanka

IPD supports exhibitors from Sri Lanka and ten more partner countries at Biofach.

Bonn/Berlin, 27.01.2020 – At this year’s Biofach the product variety of the coconut palm is presented by exhibitors from Sri Lanka: They are bringing a variety of coconut specialities such as dried coconut, virgin coconut oil, coconut blossom sugar, coconut butter, coconut flour, coconut milk and coconut water to the world's leading trade fair for organic food, which takes place in Nuremberg from February 12 to 15. Further highlights from Sri Lanka are spices such as Ceylon cinnamon and different varieties of pepper, as well as essential oils. Besides the exhibitors from Sri Lanka, the Import Promotion Desk (IPD) supports exporters from Colombia, Côte d´Ivoire, Egypt, Ethiopia, Ecuador, Ghana, Indonesia, Kyrgyz-stan, Tunisia and Ukraine. They will be presenting their regional specialities in organic qual-ity at the joint stand of IPD and the German Society for International Cooperation (GIZ) (Booth 3A | 3A-220) as well as at the national pavilions.

Bonn/ Nuremberg // 22.01.2019
 
Bonn/ Nuremberg // 22.01.2019

BIOFACH 2019: Exotic herbs, spices and oils

Import Promotion Desk supports organic producers from developing and emerging countries

Bonn/Berlin, 22.01.2019 – Coriander and Sesame oil from Egypt, cinnamon and coconut oil from Indonesia, ginger and Jatamansi oil from Nepal – the Import Promotion Desk (IPD) brings a wide range of exotic herbs, spices and oils to BIOFACH 2019. Around 40 companies from 12 countries will showcase their diverse range of organic products at the world´s largest trade fair for organic food with the support of the German partner of im-port promotion, which takes place from 13 to 16 February in Nuremberg. The products include herbs, spices and teas, essential and cold-pressed oils. In addition, the exporters will be presenting the regional specialties in organic quality at the joint stand shared by the IPD with the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) (Stand 4 | 4-561) and at the respective national pavilions.

Events

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Almond Oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Success Stories

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

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