Import Promotion Desk supports companies with virtual fairs and B2B meetings

Bonn/Berlin, 24.11.2020 – The corona pandemic poses challenges for companies worldwide: contact restrictions make international trade relations and the search for new products and reliable suppliers more difficult. Many of the international trade fairs that serve as important contact exchanges have been postponed. Import Promotion Desk (IPD), the import promotion initiative funded by the German Federal Ministry for Economic Cooperation and Development (BMZ), has developed a variety of online services to continue its work. In virtual meetings and trade fairs, IPD experts support German and European companies in opening up new supply markets and connect them with selected producers from developing countries and emerging nations.

IPD supports exhibitors from Sri Lanka and ten more partner countries at Biofach.

Bonn/Berlin, 27.01.2020 – At this year’s Biofach the product variety of the coconut palm is presented by exhibitors from Sri Lanka: They are bringing a variety of coconut specialities such as dried coconut, virgin coconut oil, coconut blossom sugar, coconut butter, coconut flour, coconut milk and coconut water to the world's leading trade fair for organic food, which takes place in Nuremberg from February 12 to 15. Further highlights from Sri Lanka are spices such as Ceylon cinnamon and different varieties of pepper, as well as essential oils. Besides the exhibitors from Sri Lanka, the Import Promotion Desk (IPD) supports exporters from Colombia, Côte d´Ivoire, Egypt, Ethiopia, Ecuador, Ghana, Indonesia, Kyrgyz-stan, Tunisia and Ukraine. They will be presenting their regional specialities in organic qual-ity at the joint stand of IPD and the German Society for International Cooperation (GIZ) (Booth 3A | 3A-220) as well as at the national pavilions.

Import Promotion Desk supports organic producers from developing and emerging countries

Bonn/Berlin, 22.01.2019 – Coriander and Sesame oil from Egypt, cinnamon and coconut oil from Indonesia, ginger and Jatamansi oil from Nepal – the Import Promotion Desk (IPD) brings a wide range of exotic herbs, spices and oils to BIOFACH 2019. Around 40 companies from 12 countries will showcase their diverse range of organic products at the world´s largest trade fair for organic food with the support of the German partner of im-port promotion, which takes place from 13 to 16 February in Nuremberg. The products include herbs, spices and teas, essential and cold-pressed oils. In addition, the exporters will be presenting the regional specialties in organic quality at the joint stand shared by the IPD with the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) (Stand 4 | 4-561) and at the respective national pavilions.

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

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Consumption of dried fruit in Germany is about 0.75 kg per capita per annum. This equates to a market volume approaching 40,000 tonnes, worth over S 210 million. Dried apricots account for close to 20% of this large market. The market is driven by the consumption of snacks, underpinned by the growing demand for natural food with no flavourings. Further stimulus comes from innovation in the market, new packaging formats, recipes featuring dried apricots and new products featuring dried apricots in food sectors such as confectionery and bakery. Turkey is the leading supplier, but other exporters from Central Asia are increasingly finding opportunities.

Walnut oil is a popular edible oil for a certain number of consumer types who like to cook, and who prefer the distinctive flavour of walnut. Although Germany produces its own walnut oil, it also needs to import to meet demand. This niche product will appeal to those DC exporters who can manufacture to a high quality and meet the market specifications. There are a number of specialist importers who would be interested in facilitating the supply of quality walnut oil from unfamiliar sources.

Sesame oil is gaining in popularity, as there is a growing interest in ethnic cuisines, gourmet products and healthier oils. Sesame oil can be sold in bottles to consumers but there is also a growing market for food applications, such as the use of sesame oil in hummus and salad dressings. Most European consumers of sesame oil live in the United Kingdom and Germany.

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Sustainability is becoming more important on the European spices and herbs market. If you can demonstrate that you produce sustainably, you can make your product offering more attractive to new buyers. Product certification can be interesting for spices that are in short supply globally, such as pepper, vanilla and cinnamon.

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The European market for value-added spices and herbs, such as crushed or mixed, is growing, but remains highly competitive. Especially for consumer-packaged spices and herbs, competition from European companies is very strong. As an exporter already supplying whole spices and herbs, the first step in adding value to your product would be to try and sell crushed or ground spices and herbs. You can then choose to also sell mixtures or even a consumer-packaged variety. An important first step to value addition is investing in the quality and food safety of your product.

Read full document on CBI.eu