The Import Promotion Desk (IPD), the import promotion service provider in Germany, presented organic walnuts  from Kyrgyzstan in Germany for the first time. The products presented at the BIOFACH trade fair in Nuremberg come from the largest natural walnut forest in the world. Due to the intensive insolation in the high-altitude forests the nuts have a richer taste than the Turkish walnuts usually available. The provider, the cooperative Bio Farmer, is Fairtrade and organicquality certified, i.e. uses neither fertiliser nor pesticides on their produce.

At the BIOFACH German importers were able to try out the nuts and convince themselves of their extraordinary characteristics. Of particular interest were the so-called butterflies – undamaged walnut halves that are, for instance, used for nut mixes. German chocolate manufacturers, too, were impressed by the taste and quality of the Kyrgyz walnuts. „With this kind of structured import promotion the IPD wants to facilitate access to the German market especially for sustainably producing suppliers“, says Dr. Julia Hoffmann, head of the IPD.

In addition to the walnuts from Kyrgyzstan the IPD showcased exhibitors of prickly pear seed oil from Tunisia, coconut sugar from Indonesia, essential oils, herbs and tea from Nepal, honey from Ethiopia and superfood powders made from quinoa, chia and maca from Peru.

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

Establishing contacts to the right buyers

3,218 exhibitors. 50,000 trade visitors from 134 countries: BIOFACH is World´s Leading Trade Fair for Organic Food.
The demand for organic produce is on the rise in Germany and Europe. At the same time, there is a great deal of untapped potential in developing and emerging nations.

At the 2019 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Indonesia, Kyrgyzstan, Nepal, Tunisia, Serbia, and Ukraine.
These exporters will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and cold-pressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Angie Martinez

www.biofach.de

Achieve new contacts to potential buyers in the EU
Make your sales talks effective and successful
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like BIOFACH in Nuremberg/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During BIOFACH, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Judith Emmerling (Egypt, GIZ cooperation Serbia)
Nicky Buizer (Colombia)
Kathrin Seelige (Kyrgyzstan, Tunisia)
Tabea Mack (Ehtiopia, Indonesia)
Angie Martinez (Nepal, Peru)

Walnut oil is a popular edible oil for a certain number of consumer types who like to cook, and who prefer the distinctive flavour of walnut. Although Germany produces its own walnut oil, it also needs to import to meet demand. This niche product will appeal to those DC exporters who can manufacture to a high quality and meet the market specifications. There are a number of specialist importers who would be interested in facilitating the supply of quality walnut oil from unfamiliar sources.