Ethiopia

Popular in Europe: Your fresh fruit and vegetables, your natural ingredients

European demand for fresh fruit and vegetables is growing steadily and eco-friendly products with organic status are especially sought-after. Because consumers are becoming increasingly aware of the importance of healthy eating and sustainable food production. This trend towards sustainability among consumers and companies also means that there is continued high demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceuticals.

IN DEMAND IN GERMANY: YOUR PREMIUM ROSES

1.4 million – this is the number of roses that made their way to Germany in 2015. Customers – and therefore also wholesalers and retail florists – want roses with large heads, long stems and a transparent supply chain. And roses from Ethiopia’s high-altitude areas fulfil those criteria as few other competitors can.

WE WILL HELP BRING YOUR PRODUCTS TO EUROPE

Due to the great variety of fruit and vegetables, natural ingredients and beautiful roses Ethiopia has to offer, the IPD has selected this country at the Horn of Africa as one of its partners. With the demands of the European private sector in mind, the IPD provides Ethiopian producers of the following goods with contacts to interested German and European importers:

OUR PRODUCT GROUPS FROM ETHIOPIA:

  • Cut flowers, e.g. different varieties of cut roses.
  • Fresh fruit and vegetables, e.g. strawberries, beans, fresh herbs, grapes and snow peas.
  • Natural ingredients for food, pharmaceuticals and cosmetics, e.g. e.g. pulses (mainly kidney and pinto beans), oil seeds (e.g. sesame, both conventional and organically grown), essential and fatty oils (e.g. eucalyptus, black cumin), spices (e.g. pepper, chili, cardamom), rubber and resins, honey (in organic quality).

In cooperation with the Ethiopian Horticulture Producer Exporters Association (EHPEA), the IPD informs producers about the steps required for GLOBAL G.A.P. certification.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

News

Bonn/ Nuremberg // 22.01.2019
 
Bonn/ Nuremberg // 22.01.2019

BIOFACH 2019: Exotic herbs, spices and oils

Import Promotion Desk supports organic producers from developing and emerging countries

Bonn/Berlin, 22.01.2019 – Coriander and Sesame oil from Egypt, cinnamon and coconut oil from Indonesia, ginger and Jatamansi oil from Nepal – the Import Promotion Desk (IPD) brings a wide range of exotic herbs, spices and oils to BIOFACH 2019. Around 40 companies from 12 countries will showcase their diverse range of organic products at the world´s largest trade fair for organic food with the support of the German partner of im-port promotion, which takes place from 13 to 16 February in Nuremberg. The products include herbs, spices and teas, essential and cold-pressed oils. In addition, the exporters will be presenting the regional specialties in organic quality at the joint stand shared by the IPD with the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) (Stand 4 | 4-561) and at the respective national pavilions.

 
Berlin // 21.01.2019

Fruit Logistica 2019: Diversity of berries from Ethiopia

The Import Promotion Desk brings exporters from seven developing and emerging countries to the international trade fair for fruit and vegetables.

Bonn/Berlin, 21.01.2019 – Strawberries and blueberries are highlights at the country stand of Ethiopia (Stand 26 | F‐28) at this year's Fruit Logistica, which takes place from 6 to 8 February 2019 in Berlin. The exhibitors from Ethiopia bring a wide range of berries to the fair, including San Andreas, Sweet Ann and Montery Strawberries. Due to the climate conditions, berries in Ethiopia can be cultivated in Ethiopia all year round in high quality. Other products such as beans, physalis, prickly pears and sugar snap are also exhibited by the companies from the African hinterland at the Ethiopian Horticulture Producers Exporters Association (EHPEA) stand, organized with the support of the Import Promotion Desk (IPD). The German partner for import promotion also presents exporters from Egypt, Ecuador, Colombia, Mozambique, Peru and Tunisia and a wide range of regional products.

 
Bonn/Berlin // 04.10.2018

SIAL 2018: Product diversity from Ethiopia

Import Promotion Desk presents specialities from emerging markets and developing countries at the international food exhibition

Bonn/Berlin (Germany), 4 October 2018 – With “Worldwide Sourcing for Europe” as its motto, the Import Promotion Desk (IPD) together with the “Centre for the Promotion of Imports from Developing Countries” (CBI), an import promotion programme from the Netherlands, will present regional producers from emerging markets and developing countries at SIAL. The exhibition, the leading food exhibition, will take place from 21 to 25 October 2018 in Paris.
26 exporters from Egypt, Ethiopia, Colombia, Kyrgyzstan, Nepal, Peru, Tunisia, and Mozambique will offer a wide product range of regional specialities. A special focus at the IPD exhibition stand will be on the IPD partner nation Ethiopia: teff and spices, beans and pulses, seeds and oilseed – the Ethiopian companies demonstrate the product diversity of this African country.

 
Bonn // 25.07.2018

IPD intensifies activities for sustainable economic development

German import promotion initiative is now active in 13 countries and 5 sectors

Bonn/Berlin, 25.07.2018 – Since 2012, the Import Promotion Desk (IPD) has assisted small-to-medium-sized enterprises in selected developing and emerging counties to ac-cess the European market. In its third project phase, the IPD expands activities to 13 partner countries and five sectors. The IPD supports export companies on the so-called "last mile"– it accompanies producers to the European market, arranges contacts with importers, thereby closing a strategic gap at the interface of development cooperation and foreign trade.

Events

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2019

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Tabea Mack

www.anuga.com

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Trade fair in Spain/Madrid // 22.10. - 24.10.2019
 
Trade fair in Spain/Madrid // 22.10. - 24.10.2019

Fruit Attraction 2019

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!


Fruit Attraction – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables – participating in the IPD programme – get the opportunity to meet relevant market participants directly and in one place.

The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer.
Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.

In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters).
Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

www.fruitattraction.com

Trade fair in Paris // 03.12. - 05.12.2019
 
Trade fair in Paris // 03.12. - 05.12.2019

Food Ingredients Europe 2019

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2019, the IPD will again support well-prepared export companies from selected partner countries at this international trade fair. They get the opportunity to exhibit their diverse range of products to the European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.

Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Kathrin Seelige

www.figlobal.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

 
Product Fact Sheet

Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Gums and Resins

Germany is a leading importer of gums and resins in Europe. Gum arabic, Locust Bean Gum (LBG), frankincense and myrrh are valuable as natural ingredients with unique properties. Gum arabic and LBG stabilise and thicken, whereas frankincense and myrrh are mostly valued for their fragrance. They are versatile ingredients with a wide range of applications in the food, cosmetic and health products industries. As each of these applications requires very specific qualities of the gums, you need to pay extra attention to strict sorting and grading.

Success Stories

 
Success Story

Pure oils from Ethiopian medicinal plants

Import Promotion Desk makes EU market accessible for African producers

With support from the IPD, Ethiopian company Hayat Cosmo Industry PLC was able to present its products from
pure black cumin oil at European trade fairs. The trade fair success encouraged Hayat to expand its offerings
to European customers, so that the company now also produces essential oils.
Investment in the new product developments has paid off for the Ethiopian company: At in-cosmetics trade fair in Paris, Hayat successfully presented its new product range for the first time.

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

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