Ethiopia

Popular in Europe: Your fresh fruit and vegetables, your natural ingredients

European demand for fresh fruit and vegetables is growing steadily and eco-friendly products with organic status are especially sought-after. Because consumers are becoming increasingly aware of the importance of healthy eating and sustainable food production. This trend towards sustainability among consumers and companies also means that there is continued high demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceuticals.

WE WILL HELP BRING YOUR PRODUCTS TO EUROPE

Due to the great variety of fruit and vegetables and natural ingredients Ethiopia has to offer, the IPD has selected this country at the Horn of Africa as one of its partners. With the demands of the European private sector in mind, IPD provides Ethiopian producers of the following goods with contacts to interested German and European importers:

OUR PRODUCT GROUPS FROM ETHIOPIA:

  • Fresh fruit and vegetables, e.g. strawberries, beans, fresh herbs, grapes and snow peas.
  • Natural ingredients for food, pharmaceuticals and cosmetics, e.g. e.g. pulses (mainly kidney and pinto beans), oil seeds (e.g. sesame, both conventional and organically grown), essential and fatty oils (e.g. eucalyptus, black cumin), spices (e.g. pepper, chili, cardamom), rubber and resins, honey (in organic quality).

In cooperation with the Ethiopian Horticulture Producer Exporters Association (EHPEA), the IPD informs producers about the steps required for GLOBAL G.A.P. certification.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

News

 
Bonn/Berlin // 14.09.2021

Anuga 2021: Variety of natural ingredients

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

 
Bonn/Berlin // 14.04.2021

IPD presents Africa's fruit and vegetable diversity

Exporters from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco as well as from four other IPD partner countries show their high-quality product range at the virtual B2B event "Fresh Produce".
Bonn/Berlin, April 14, 2021 - Mangoes, grapes, citrus fruits, pomegranates as well as sweet potatoes, fresh herbs and sugar snap peas are part of Africa's fruit and vegetable diversity that exporters will present at the Import Promotion Desk’s (IPD) virtual B2B meetings. The offerings from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco will be a focus of the Virtual B2B Event "Fresh Produce," which runs May 10-28. In addition, the import promotion initiative will present other companies from the IPD partner countries Ecuador, Colombia, Peru and Ukraine. Following the cancellation of the Fruit Logistica Special Edition, the IPD has decided at short notice to present the range of fresh fruit and vegetables from IPD partner countries in individual video meetings.

 
Bonn // 28.01.2021

IPD supports organic producers at Biofach eSPECIAL

Bonn/Berlin, 28/01/2020 - Nearly 40 producers from developing and emerging countries will be presented to European trade visitors by the Import Promotion Desk (IPD) at this year's Biofach. This year, the world's leading trade fair for organic food will take place in virtual form from February 17 to 19. For the seventh time, IPD together with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), leading provider of in-ternational cooperation services, will present the wide range of organic products from developing and emerging countries under the motto "Organic Sourcing for Develop-ment". The Import Promotion Initiative’s free matchmaking services are open to all Euro-pean importers: IPD brings together traders from Europe with producers from developing and emerging countries.

 

 
Bonn // 24.11.2020

Opportunity for foreign trade: opening up new supply markets virtually

Import Promotion Desk supports companies with virtual fairs and B2B meetings

Bonn/Berlin, 24.11.2020 – The corona pandemic poses challenges for companies worldwide: contact restrictions make international trade relations and the search for new products and reliable suppliers more difficult. Many of the international trade fairs that serve as important contact exchanges have been postponed. Import Promotion Desk (IPD), the import promotion initiative funded by the German Federal Ministry for Economic Cooperation and Development (BMZ), has developed a variety of online services to continue its work. In virtual meetings and trade fairs, IPD experts support German and European companies in opening up new supply markets and connect them with selected producers from developing countries and emerging nations.

Events

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2021

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Shakhnoza Kurbanalieva

www.anuga.com

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Trade fair in Frankfurt/Germany // 01.12. - 03.12.2020
 
Trade fair in Frankfurt/Germany // 01.12. - 03.12.2020

Food Ingredients Europe 2021

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2020, IPD will again support well-prepared export companies from selected partner countries at this international trade fair. They get the opportunity to exhibit their diverse range of products to the European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.

Immediately before and during the fair, IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Caroline Moraza

www.figlobal.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Gums and resins

Germany is a leading importer of gums and resins in Europe. Gum arabic, Locust Bean Gum (LBG), frankincense and myrrh are valuable as natural ingredients with unique properties. Gum arabic and LBG stabilise and thicken, whereas frankincense and myrrh are mostly valued for their fragrance. They are versatile ingredients with a wide range of applications in the food, cosmetic and health products industries. As each of these applications requires very specific qualities of the gums, you need to pay extra attention to strict sorting and grading.

Success Stories

 
Success Story

Success for organic products from Ethiopia on the EU market

IPD procures new trade partner for the Ethiopian exporter GreenPath Food

GreenPath Food is Ethiopia’s first – and, up until now, its only – certified EU-organic producer and exporter organisation in the fruit and vegetable sector. Import Promotion Desk (IPD) added the company to its export promotion programme in 2017. With support of IPD, GreenPath Food was able to raise awareness for its products at European trade fairs and to establish successful trade relations. For two years now, they have been in close cooperation with the Hamburg-based import organisation ElbeFruit Europe, which markets EU-organically certified avocados, vegetables and fresh herbs from GreenPath Food in German-speaking countries. Their cooperation in the organic trade sector opens up new opportunities for both partners.

 
Success Story

Pure oils from Ethiopian medicinal plants

Import Promotion Desk makes EU market accessible for African producers

With support from the IPD, Ethiopian company Hayat Cosmo Industry PLC was able to present its products from pure black cumin oil at European trade fairs. The trade fair success encouraged Hayat to expand its offerings to European customers, so that the company now also produces essential oils. Investment in the new product developments has paid off for the Ethiopian company: At in-cosmetics trade fair in Paris, Hayat successfully presented its new product range for the first time.

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

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