Ethiopia

Popular in Europe: Your fresh fruit and vegetables, your natural ingredients

European demand for fresh fruit and vegetables is growing steadily and eco-friendly products with organic status are especially sought-after. Because consumers are becoming increasingly aware of the importance of healthy eating and sustainable food production. This trend towards sustainability among consumers and companies also means that there is continued high demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceuticals.

IN DEMAND IN GERMANY: YOUR PREMIUM ROSES

1.4 million – this is the number of roses that made their way to Germany in 2015. Customers – and therefore also wholesalers and retail florists – want roses with large heads, long stems and a transparent supply chain. And roses from Ethiopia’s high-altitude areas fulfil those criteria as few other competitors can.

WE WILL HELP BRING YOUR PRODUCTS TO EUROPE

Due to the great variety of fruit and vegetables, natural ingredients and beautiful roses Ethiopia has to offer, the IPD has selected this country at the Horn of Africa as one of its partners. With the demands of the European private sector in mind, the IPD provides Ethiopian producers of the following goods with contacts to interested German and European importers:

OUR PRODUCT GROUPS FROM ETHIOPIA:

  • Cut flowers, e.g. different varieties of cut roses.
  • Fresh fruit and vegetables, e.g. strawberries, beans, fresh herbs, grapes and snow peas.
  • Natural ingredients for food, pharmaceuticals and cosmetics, e.g. e.g. pulses (mainly kidney and pinto beans), oil seeds (e.g. sesame, both conventional and organically grown), essential and fatty oils (e.g. eucalyptus, black cumin), spices (e.g. pepper, chili, cardamom), rubber and resins, honey (in organic quality).

In cooperation with the Ethiopian Horticulture Producer Exporters Association (EHPEA), the IPD informs producers about the steps required for GLOBAL G.A.P. certification.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

News

 
Bonn/Nürnberg // 27.01.2020

BIOFACH 2020: IPD presents coconut specialities from Sri Lanka

IPD supports exhibitors from Sri Lanka and ten more partner countries at Biofach.

Bonn/Berlin, 27.01.2020 – At this year’s Biofach the product variety of the coconut palm is presented by exhibitors from Sri Lanka: They are bringing a variety of coconut specialities such as dried coconut, virgin coconut oil, coconut blossom sugar, coconut butter, coconut flour, coconut milk and coconut water to the world's leading trade fair for organic food, which takes place in Nuremberg from February 12 to 15. Further highlights from Sri Lanka are spices such as Ceylon cinnamon and different varieties of pepper, as well as essential oils. Besides the exhibitors from Sri Lanka, the Import Promotion Desk (IPD) supports exporters from Colombia, Côte d´Ivoire, Egypt, Ethiopia, Ecuador, Ghana, Indonesia, Kyrgyz-stan, Tunisia and Ukraine. They will be presenting their regional specialities in organic qual-ity at the joint stand of IPD and the German Society for International Cooperation (GIZ) (Booth 3A | 3A-220) as well as at the national pavilions.

 
Bonn/Berlin // 15.01.2020

Fruit Logistica 2020: Pitahayas, Physalis & Co. - Ecuador convinces with fruity variety

Import Promotion Desk (IPD) supports exporters from Ecuador and seven more partner countries at the international trade fair for fruits and vegetables

Bonn/Berlin, 16.01.2020 – Ecuador is known for its biodiversity and offers a wide range of tropical fruits. The South American country lives up to its reputation at this year's Fruit Logistica, which takes place in Berlin from 5. to 7. of February. With bananas, pineapples, pitahayas, physalis and passionfruit, the exhibitors present a richly filled fruit basket (Hall
21 Booth B‐06). Import Promotion Desk (IPD), the German initiative for import promotion, has been supporting the partner country of this year's Fruit Logistica for two years now, and
accompanies producers to the European market. This year the IPD brings six companies from Ecuador to the international trade fair. In total, over 40 companies from eight IPD partner countries ‐ from Egypt, Ethiopia, Ecuador, Côte d`Ivoire, Ghana, Colombia, Peru and the Ukraine ‐ will present their range of fresh fruits and vegetables in Berlin.

 
Bonn/ Madrid // 17.09.2019

Large range of organic products from IPD countries at Fruit Attraction

Import Promotion Desk (IPD) focuses on organic products: Tropical fruits and high-quality vegetables and herbs from developing and emerging countries

Bonn/Berlin, 17 September 2019 - The demand for organic quality in the fruit and vegetable sector is growing steadily. Experts expect an annual increase of 9 percent each over the next five years (study "Global Organic Fruits and Vegetables Market - Growth, Trends, and Forecast" by the market research company Research and Markets). The Import Promotion Desk (IPD) takes advantage of this trend and supports companies from developing and emerging countries in the certification and marketing of organic products. At this year's Fruit Attraction, which will take place from 22 to 24 October in Madrid, the partner for import promotion will place a special focus on the organic segment from South America and Africa. (Hall 4, Booth E07)

Bonn/ Nuremberg // 22.01.2019
 
Bonn/ Nuremberg // 22.01.2019

BIOFACH 2019: Exotic herbs, spices and oils

Import Promotion Desk supports organic producers from developing and emerging countries

Bonn/Berlin, 22.01.2019 – Coriander and Sesame oil from Egypt, cinnamon and coconut oil from Indonesia, ginger and Jatamansi oil from Nepal – the Import Promotion Desk (IPD) brings a wide range of exotic herbs, spices and oils to BIOFACH 2019. Around 40 companies from 12 countries will showcase their diverse range of organic products at the world´s largest trade fair for organic food with the support of the German partner of im-port promotion, which takes place from 13 to 16 February in Nuremberg. The products include herbs, spices and teas, essential and cold-pressed oils. In addition, the exporters will be presenting the regional specialties in organic quality at the joint stand shared by the IPD with the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) (Stand 4 | 4-561) and at the respective national pavilions.

Events

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Gums and Resins

Germany is a leading importer of gums and resins in Europe. Gum arabic, Locust Bean Gum (LBG), frankincense and myrrh are valuable as natural ingredients with unique properties. Gum arabic and LBG stabilise and thicken, whereas frankincense and myrrh are mostly valued for their fragrance. They are versatile ingredients with a wide range of applications in the food, cosmetic and health products industries. As each of these applications requires very specific qualities of the gums, you need to pay extra attention to strict sorting and grading.

Success Stories

 
Success Story

Success for organic products from Ethiopia on the EU market

IPD procures new trade partner for the Ethiopian exporter GreenPath Food

GreenPath Food is Ethiopia’s first – and, up until now, its only – certified EU-organic producer and exporter organisation in the fruit and vegetable sector. Import Promotion Desk (IPD) added the company to its export promotion programme in 2017. With support of IPD, GreenPath Food was able to raise awareness for its products at European trade fairs and to establish successful trade relations. For two years now, they have been in close cooperation with the Hamburg-based import organisation ElbeFruit Europe, which markets EU-organically certified avocados, vegetables and fresh herbs from GreenPath Food in German-speaking countries. Their cooperation in the organic trade sector opens up new opportunities for both partners.

 
Success Story

Pure oils from Ethiopian medicinal plants

Import Promotion Desk makes EU market accessible for African producers

With support from the IPD, Ethiopian company Hayat Cosmo Industry PLC was able to present its products from pure black cumin oil at European trade fairs. The trade fair success encouraged Hayat to expand its offerings to European customers, so that the company now also produces essential oils. Investment in the new product developments has paid off for the Ethiopian company: At in-cosmetics trade fair in Paris, Hayat successfully presented its new product range for the first time.

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

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