Colombia

Popular with Europeans: Your exotic fruits

European customers increasingly favour healthy eating and sustainable food. More and more people now opt to eat little or no meat, the number of vegetarians and vegans is rising constantly. As a result, there is a growing demand for fresh fruit and vegetables - especially eco-friendly products with organic status. Moreover, the internationalisation of regional cuisines – both in restaurants and at home – is driving a pronounced increase in demand for exotic fruit.

In demand with Europeans: Your natural ingredients

The increasing awareness of sustainability among consumers and companies has also triggered enormous demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceutical products.

Favoured in Europe: Your timer products from legal & sustainable sources

Bamboo and teak wood are ideal for manufacturing garden furniture, decking and panels and boards. However, the import of timber into the EU is strictly regulated. The EU Timber Trade Regulation (EUTR) requires importers to ensure that the timber products they place on the EU market come from legal sources. Moreover, sustainability and related certifications such as FSC are becoming more and more important for consumers.

Sought-after in Europe: Your cut flowers with intense colours

European wholesalers and retail florists are constantly looking for reliable flower producers. They want to expand their diverse range of products and meet the seasonal demand on the EU market reliably.

We will help bring your products to Europe

Colombia offers all this – in abundance and in premium quality, especially when it comes to exotic fruit. Apart from the wide variety of products, it is the relatively high availability of organic quality goods that is especially interesting for the European market: Many exporters hold certificates such as GLOBALG.A.P., HACCP and Fair Trade.

This is why IPD selected Colombia as one of its partner countries. We provide Colombian suppliers with contacts to interested importers in Europe.

OUR PRODUCT GROUPS FROM COLOMBIA:

  • Fresh fruit and vegetables, among them exotic fruit such as the yellow dragon fruit, Cape gooseberry or physalis, gulupa, tamarillo (tree tomato), passionfruit and feijoa (pineapple guava).
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulps, tea, coffee, cacao, sweeteners such as panela and Yacon syrup, nuts like macadamia, dried and frozen fruit and vegetables.
  • Technical wood, garden furniture, covering or flooring made out of plkantation teak and bamboo.
  • Cut flowers, carnations, hydrangeas, chrysanthemums, gypsophila, foliages etc.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

BULLETIN BOARD "COLOMBIA"

News

 
Bonn/Berlin // 14.09.2021

Anuga 2021: Variety of natural ingredients

Producers from ten developing countries and emerging nations show the wide range and high quality of processed fruit and vegetables

Bonn/Berlin, 14.09.2021 – A wide variety of processed fruits and vegetables – including freeze-dried bananas, guanabana puree, fruit powder, dried courgettes and peppers as well as jalapeño and chilli peppers – will be presented by the Import Promotion Desk (IPD) at this year's Anuga. Around 30 IPD companies from developing and emerging countries will be showing their range of natural ingredients at the world's leading trade fair for the food and beverage industry, taking place in Cologne from the 9th  to 13th of October.

 
Bonn/Berlin // 31.08.2021

Fruit Attraction 2021: IPD paves the way for diverse offers from South America

Producers from Ecuador, Colombia and Peru as well as four more IPD partner countries to present their premium-quality fruit and vegetable offers at “Fruit Attraction”

Bonn/Berlin, 31 August 2021 – Subtropical and tropical fruits are much in demand on the European market. And producers from South America offer an immense diversity of prod-ucts as well as premium quality. Import Promotion Desk (IPD) will be presenting fresh fruit offerings from Ecuador, Colombia and Peru at the international “Fruit Attraction” trade fair scheduled for 5 to 7 October in Madrid. In addition to this, the import promotion initiative will be showcasing further specialities from Egypt, Côte d’Ivoire, Ghana and Ukraine. All in all, IPD supports a total of 30 companies from its partner countries, as well as further pro-ducers from Morocco and Ethiopia as part of its cooperation with GIZ, Germany’s associa-tion for international cooperation.

 
Bonn/Berlin // 14.04.2021

IPD presents Africa's fruit and vegetable diversity

Exporters from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco as well as from four other IPD partner countries show their high-quality product range at the virtual B2B event "Fresh Produce".
Bonn/Berlin, April 14, 2021 - Mangoes, grapes, citrus fruits, pomegranates as well as sweet potatoes, fresh herbs and sugar snap peas are part of Africa's fruit and vegetable diversity that exporters will present at the Import Promotion Desk’s (IPD) virtual B2B meetings. The offerings from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco will be a focus of the Virtual B2B Event "Fresh Produce," which runs May 10-28. In addition, the import promotion initiative will present other companies from the IPD partner countries Ecuador, Colombia, Peru and Ukraine. Following the cancellation of the Fruit Logistica Special Edition, the IPD has decided at short notice to present the range of fresh fruit and vegetables from IPD partner countries in individual video meetings.

Events

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2021

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Shakhnoza Kurbanalieva

www.anuga.com

Trade fair in Vijfhuizen // 03.11. - 05.11.2021
 
Trade fair in Vijfhuizen // 03.11. - 05.11.2021

International Floriculture Trade Fair (IFTF) - new date!

Establishing contacts

Due to the continuing spread of the coronavirus Sars-CoV-2, the International Floriculture Trade Fair (IFTF Expo) - the trade fair for cut flowers and pot plants has been postponed. The new date is now 03. - 05.11.2021.

The IPD plans to be represented with an own booth at the fair to present selected cut flower exporters from Ecuador and Colombia. Their rich offer includes roses, gypsophila or chrysanthemums, cut foliage and rarities like matthiola.

All exporters presented are carefully prepared by IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Andreas Gemählich

www.hppexhibitions.com/iftf

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Trade fair in Frankfurt/Germany // 01.12. - 03.12.2020
 
Trade fair in Frankfurt/Germany // 01.12. - 03.12.2020

Food Ingredients Europe 2021

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2020, IPD will again support well-prepared export companies from selected partner countries at this international trade fair. They get the opportunity to exhibit their diverse range of products to the European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.

Immediately before and during the fair, IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Caroline Moraza

www.figlobal.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

 
Product Fact Sheet

Tropical fruit pulps in Germany

Albeit a general decline in volume, Germany remains one of the leaders in per capita consumption of fruit juices in the world. Especially the categories chilled and „not from concentrate“ (NFC) are gaining market against the overall trend, with consecutive growth during the last 5 years. While apple juice stays in the number one spot, followed by orange and multi-flavors, only the flavor mixes show significant gains, nurtured by the ever-growing smoothie segment. This development sheds a light on tropical fruit pulps which provide the main differentiator for the final consumer in this type of products. Also due to changing weather patterns in the world, established importers are looking to broaden their supply base in order to safeguard their ability to supply all year round with competitive prices.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

Success Stories

 
Success Story

Exotic resources for new taste sensations

The Frankfurt-based company tropextrakt specialises in importing exotic resources for the food sector. Since its foundation in 2002, the enterprise has established its reputation with the introduction of exotic niche products. tropextrakt supplies the big players of the sector with trend-setting fruit and plant products from tropical countries. The company’s success is due to the on-going search for reliable suppliers of high-quality products that meet the superior requirements of German and European clients. To that end tropextrakt has established a solid network of exporters in various countries, especially in South America, in recent years. The Import Promotion Desk (IPD) has now been able to furnish tropextrakt with another valuable contact by introducing the Frankfurt-based company to a highly eligible partner at the SIAL 2014 trade fair: Frugy from Colombia.

 
Success Story

Organic tea from Colombia

Many high-quality products from developing and emerging countries are in great demand on the German and European markets, but importers face major obstacles when it comes to market introduction. Inadequate knowledge of the market and lack of contacts to European trading partners impede their access to the EU market. The Import Promotion Desk (IPD) helps exporters overcome these obstacles. For the Colombian export company Agrícola Himalaya S.A. the IPD has provided comprehensive advice on marketing their high-quality organically grown teas and helped in successfully matchmaking the Columbian enterprise with German importer J.T. Ronnefeldt KG.

 
Success Story

Eezy Fruitz whets appetites for healthy nutrition

FRUITY CREATIONS FROM COLOMBIA ARE IN VOGUE

Many food-conscious consumers prefer natural, vegetarian products that are rich in nutrients. Fruity snacks, mueslis and smoothies with exotic aromas and valuable nutrients are fully in vogue,and there is a growing demand on the EU market for healthy, natural products. Traders from developing countries can also benefit from the expanding market for healthy food. The exporter SERO Colombia, one of the Import Promotion Desk’s partner companies in Colombia, is a case in point.

Funded by

Implemented by

| © 2021, Import Promotion Desk