Colombia

Popular with Europeans: Your exotic fruits

European customers increasingly favour healthy eating and sustainable food. More and more people now opt to eat little or no meat, the number of vegetarians and vegans is rising constantly. As a result, there is a growing demand for fresh fruit and vegetables - especially eco-friendly products with organic status. Moreover, the internationalisation of regional cuisines – both in restaurants and at home – is driving a pronounced increase in demand for exotic fruit.

In demand with Europeans: Your natural ingredients

The increasing awareness of sustainability among consumers and companies has also triggered enormous demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceutical products.

We will help bring your products to Europe

Colombia offers all this – in abundance and in premium quality, especially when it comes to exotic fruit. Apart from the wide variety of products, it is the relatively high availability of organic quality goods that is especially interesting for the European market: Many exporters hold certificates such as Global G.A.P., HACCP and Fair Trade.

This is why the IPD selected Colombia as one of its partner countries. We provide Colombian suppliers of fresh fruit and vegetables and natural ingredients with contacts to interested importers in Europe.

OUR PRODUCT GROUPS FROM COLOMBIA:

  • Fresh fruit and vegetables, among them exotic fruit such as the yellow dragon fruit, Cape gooseberry or physalis, gulupa, tamarillo (tree tomato), passionfruit and feijoa (pineapple guava).
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulps, tea, coffee, cacao, sweeteners such as panela and Yacon syrup, nuts like macadamia, dried and frozen fruit and vegetables.

Listen what exporters tell about the IPD

Get in touch with us. We connect you to the right importers.

Contact us.

BULLETIN BOARD "COLOMBIA"

News

 
Berlin // 21.01.2019

Fruit Logistica 2019: Diversity of berries from Ethiopia

The Import Promotion Desk brings exporters from seven developing and emerging countries to the international trade fair for fruit and vegetables.

Bonn/Berlin, 21.01.2019 – Strawberries and blueberries are highlights at the country stand of Ethiopia (Stand 26 | F‐28) at this year's Fruit Logistica, which takes place from 6 to 8 February 2019 in Berlin. The exhibitors from Ethiopia bring a wide range of berries to the fair, including San Andreas, Sweet Ann and Montery Strawberries. Due to the climate conditions, berries in Ethiopia can be cultivated in Ethiopia all year round in high quality. Other products such as beans, physalis, prickly pears and sugar snap are also exhibited by the companies from the African hinterland at the Ethiopian Horticulture Producers Exporters Association (EHPEA) stand, organized with the support of the Import Promotion Desk (IPD). The German partner for import promotion also presents exporters from Egypt, Ecuador, Colombia, Mozambique, Peru and Tunisia and a wide range of regional products.

 
Bonn/Berlin // 04.10.2018

SIAL 2018: Product diversity from Ethiopia

Import Promotion Desk presents specialities from emerging markets and developing countries at the international food exhibition

Bonn/Berlin (Germany), 4 October 2018 – With “Worldwide Sourcing for Europe” as its motto, the Import Promotion Desk (IPD) together with the “Centre for the Promotion of Imports from Developing Countries” (CBI), an import promotion programme from the Netherlands, will present regional producers from emerging markets and developing countries at SIAL. The exhibition, the leading food exhibition, will take place from 21 to 25 October 2018 in Paris.
26 exporters from Egypt, Ethiopia, Colombia, Kyrgyzstan, Nepal, Peru, Tunisia, and Mozambique will offer a wide product range of regional specialities. A special focus at the IPD exhibition stand will be on the IPD partner nation Ethiopia: teff and spices, beans and pulses, seeds and oilseed – the Ethiopian companies demonstrate the product diversity of this African country.

 
Bonn // 25.07.2018

IPD intensifies activities for sustainable economic development

German import promotion initiative is now active in 13 countries and 5 sectors

Bonn/Berlin, 25.07.2018 – Since 2012, the Import Promotion Desk (IPD) has assisted small-to-medium-sized enterprises in selected developing and emerging counties to ac-cess the European market. In its third project phase, the IPD expands activities to 13 partner countries and five sectors. The IPD supports export companies on the so-called "last mile"– it accompanies producers to the European market, arranges contacts with importers, thereby closing a strategic gap at the interface of development cooperation and foreign trade.

Events

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2019

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Tabea Mack

www.anuga.com

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

Trade fair in Spain/Madrid // 22.10. - 24.10.2019
 
Trade fair in Spain/Madrid // 22.10. - 24.10.2019

Fruit Attraction 2019

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!


Fruit Attraction – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables – participating in the IPD programme – get the opportunity to meet relevant market participants directly and in one place.

The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer.
Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.

In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters).
Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

www.fruitattraction.com

Trade fair in Paris // 03.12. - 05.12.2019
 
Trade fair in Paris // 03.12. - 05.12.2019

Food Ingredients Europe 2019

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2019, the IPD will again support well-prepared export companies from selected partner countries at this international trade fair. They get the opportunity to exhibit their diverse range of products to the European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.

Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Kathrin Seelige

www.figlobal.com

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Coconut Water in Germany

As a new product, competition for coconut water is fairly low on the German market. As such, it offers great potential for German beverage manufacturers to diversify their products on the market. Certifications, particularly organic certification, can be used to add value to coconut water. Suitable preservation of coconut water is key to retaining its sought-after characteristics. This Product Factsheet will focus on the trade of coconut water for industrial use, which is sold in a B2B context.

For information on the export of coconut water to Europe visit CBI.eu

 
Product Fact Sheet

Tropical Fruit Pulps in Germany

Albeit a general decline in volume, Germany remains one of the leaders in per capita consumption of fruit juices in the world. Especially the categories chilled and „not from concentrate“ (NFC) are gaining market against the overall trend, with consecutive growth during the last 5 years. While apple juice stays in the number one spot, followed by orange and multi-flavors, only the flavor mixes show significant gains, nurtured by the ever-growing smoothie segment. This development sheds a light on tropical fruit pulps which provide the main differentiator for the final consumer in this type of products. Also due to changing weather patterns in the world, established importers are looking to broaden their supply base in order to safeguard their ability to supply all year round with competitive prices.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Success Stories

 
Success Story

Exotic resources for new taste sensations

The Frankfurt-based company tropextrakt specialises in importing exotic resources for the food sector. Since its foundation in 2002, the enterprise has established its reputation with the introduction of exotic niche products. tropextrakt supplies the big players of the sector with trend-setting fruit and plant products from tropical countries. The company’s success is due to the on-going search for reliable suppliers of high-quality products that meet the superior requirements of German and European clients. To that end tropextrakt has established a solid network of exporters in various countries, especially in South America, in recent years. The Import Promotion Desk (IPD) has now been able to furnish tropextrakt with another valuable contact by introducing the Frankfurt-based company to a highly eligible partner at the SIAL 2014 trade fair: Frugy from Colombia.

 
Success Story

Organic tea from Colombia

Many high-quality products from developing and emerging countries are in great demand on the German and European markets, but importers face major obstacles when it comes to market introduction. Inadequate knowledge of the market and lack of contacts to European trading partners impede their access to the EU market. The Import Promotion Desk (IPD) helps exporters overcome these obstacles. For the Colombian export company Agrícola Himalaya S.A. the IPD has provided comprehensive advice on marketing their high-quality organically grown teas and helped in successfully matchmaking the Columbian enterprise with German importer J.T. Ronnefeldt KG.

 
Success Story

Eezy Fruitz whets appetites for healthy nutrition

FRUITY CREATIONS FROM COLOMBIA ARE IN VOGUE

Many food-conscious consumers prefer natural, vegetarian products that are rich in nutrients. Fruity snacks, mueslis and smoothies with exotic aromas and valuable nutrients are fully in vogue,and there is a growing demand on the EU market for healthy, natural products. Traders from developing countries can also benefit from the expanding market for healthy food. The exporter SERO Colombia, one of the Import Promotion Desk’s partner companies in Colombia, is a case in point.

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