Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

 

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood. Sustainable tourism.

Are you a producer based in Ecuador, Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru, Sri Lanka, Tunisia or Ukraine? And you would like to take your products to Europe? To increase your international market presence?

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 512 million inhabitants. First and foremost among them is Germany, a country with a population of 83 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

»IPD gives us exposure to the European market and introduces us to the European business culture – how to greet, how to talk, how to be, until how to finish up a deal.
IPD definitely gave us a great push, especially at the beginning. IPD helped us to find matches, they visited our factory twice last year and they really care about the quality of our products.«

Egypt: Verde
Mohamed El Rakhawy

Co-Founder of Verde


Click here to listen to the complete interview

»IPD has been an excellent support for us. 
At Anuga, for example, I had the opportunity to explore the fair with an IPD expert, being coached on how to approach customers and how to be more efficient on our sales talks. It was a great opportunity because we received instant feedback on how to modify our presentation depending on the business partner.«

Colombia: Del Alba
Juliana Dorronsoro
VP Marketing & Sales


Click here to listen to the complete interview

»IPD trained us on how to promote our products on the European market and invited us to our first Anuga. IPD has been supporting us online, connects us to prospective buyers and clients, and is doing a lot of great work for us.«

Ethiopia: Edao International Trading
Edao Abdi

Managing Manager

Click here to listen to the complete interview

»IPD helped us to find new contacts and to learn how best to communicate with customers. And how to present our products at trade fairs. It was a successful experience. During the trade fairs there is always an expert from IPD present at our booth, helping us to get in touch with new customers and to make an efficient follow-up via mail with our clients.«

Tunisia: Green Fruits
Mustapha Sghaier

CEO Green Fruits


Click here to listen to the complete interview

»IPD has supported us in searching and developing new markets. Anuga is our first exhibition fair. We came here with great expectations and now we have new contacts in new trending markets.«

Peru: Kumara Food
Pierina Cia

Export & Sales


Click here to listen to the complete interview

»The most important thing for any starting companies like us is access to the market. IPD has enabled this access and introduced us to most of our customers and taught us to train our staff to meet the expectations of our European customers.«

Kyrgyzstan: Sun Planet Organic
Yury Rahubin
CEO Sun Planet Organic

Click here to listen to the complete interview

NEWS

 
Paris/Bonn 12.11.2019

Food Ingredients Europe 2019: natural ingredients from Sri Lanka and Ecuador

Import Promotion Desk brings natural ingredients from developing and emerging countries to this year´s Food Ingredients Europe (FIE)

Bonn/Berlin, 12.11.2019 – High-quality extracts and exceptional vegetable and fruit pow-ders will be presented by exhibitors from Sri Lanka and Ecuador at this year’s Food Ingredients Europe (FIE), the international trade fair for food ingredients, which takes place from 3 to 5 December in Paris. Due to the high quality of the raw materials and the gentle manufacturing processes, the products retain their high content of nutrients and active components. The Import Promotion Desk (IPD) supports producers from Sir Lanka, Ecuador and other partner countries in presenting their great product diversity and special product quality to international buyers.

 
Bonn/ Madrid // 17.09.2019

Large range of organic products from IPD countries at Fruit Attraction

Import Promotion Desk (IPD) focuses on organic products: Tropical fruits and high-quality vegetables and herbs from developing and emerging countries

Bonn/Berlin, 17 September 2019 - The demand for organic quality in the fruit and vegetable sector is growing steadily. Experts expect an annual increase of 9 percent each over the next five years (study "Global Organic Fruits and Vegetables Market - Growth, Trends, and Forecast" by the market research company Research and Markets). The Import Promotion Desk (IPD) takes advantage of this trend and supports companies from developing and emerging countries in the certification and marketing of organic products. At this year's Fruit Attraction, which will take place from 22 to 24 October in Madrid, the partner for import promotion will place a special focus on the organic segment from South America and Africa. (Hall 4, Booth E07)

 
Bonn/Cologne // 14.08.2019

Anuga 2019: Protein-rich nutrition in vogue: variety of legumes at Anuga

Import Promotion Desk brings large supply of beans and peas from Ethiopia and Kyrgyzstan to this year's Anuga

Bonn/Berlin, 14.08.2019 - Kidney, Mungo and Soybeans - the demand for pulses is increa-sing. They are valued for their high natural protein content, among other things. The Import Promotion Desk (IPD) is taking advantage of the trend and is offering a wide variety of pulses at its booth at Anuga (Hall 4.1, booth B90-B96). Five companies from Ethiopia and Kyrgyzs-tan will present their product range at the world's largest trade fair for food, which takes place from 5 to 9 October in Cologne.

Events

Trade fair in Hannover // 10.01. - 13.01.2020
 
Trade fair in Hannover // 10.01. - 13.01.2020

Domotex 2020

High wood quality from sustainable forestry
Establish contacts with reliable suppliers


This year's Domotex Hannover will once again be all about wood, with 1,400 exhibitors from over 60 countries taking part. The export promotion agency PromPeru, partner of the IPD, will again take part in the world's largest trade fair for floor coverings.

Promising suppliers from Peru will present a variety of new types of wood that are not yet available on the German market. Particular attention will be paid to parquet flooring and decking boards.

All exporters presented are carefully prepared by IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German wood sector.

Are you a timber supplier based in one of our partner countries? And would you like to exhibit your products at Domotex? To enter the selection process, please contact us.

Frank Maul

www.domotex.de

Trade fair in Berlin/Germany // 05.02. - 07.02.2020
 
Trade fair in Berlin/Germany // 05.02. - 07.02.2020

Fruit Logistica 2020

The world's leading international exhibition of fresh produce

At the Fruit Logistica 2020 - the trade fair for fruit and vegetables in Berlin - IPD will once again be mediating carefully selected and reliable suppliers from Egypt, Ethiopia, Ecuador, Peru, Ghana, Ukraine and Côte d`Ivoire to the European trade.
The companies will be presenting a wide range of products, for example:  

  • Physalis, mangos, pomegranates, chillies
  • Avocados, physalis, strawberries, grapes
  • Baby corn, chickpeas, sugar snap peas, pumpkins, onions, etc.

All exporters presented are carefully prepared by IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.Immediately before and during the fair IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers. Through targeted matchmaking, IPD will network these exporters with suitable importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over. Are you an exporter based in one of our partner countries? And would you like to present your products at Fruit Logistica? To enter the selection process, please contact us.

 

Daniel Oppermann

www.fruitlogistica.de

Trde fair in Nuremberg/Germany // 12.02. - 15.02.2020
 
Trde fair in Nuremberg/Germany // 12.02. - 15.02.2020

Biofach 2020

World Fair for Organic Food

Organic products are enjoying more and more demand. The market is growing. There is a lot of potential in developing and emerging countries.

At Biofach IPD will be presenting over 30 carefully selected suppliers from Egypt, Ethiopia, Ecuador, Ivory Coast, Ghana, Indonesia, Kyrgyzstan, Colombia, Sri Lanka, Tunisia and the Ukraine.
The companies will showcase their diverse range of organic products at the joint stand of IPD and “Gesellschaft für internationale Zusammenarbeit” (GIZ) and the country pavilions.

All these exporters of the IPD programme are well prepared by IPD. They are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to exhibit your products at BIOFACH? To enter the selection process, please contact us.

Angie Martinez

www.biofach.de

PUBLICATIONS

 
Success Story

Success for organic products from Ethiopia on the EU market

IPD procures new trade partner for the Ethiopian exporter GreenPath Food

GreenPath Food is Ethiopia’s first – and, up until now, its only – certified EU-organic producer and exporter organisation in the fruit and vegetable sector. Import Promotion Desk (IPD) added the company to its export promotion programme in 2017. With support of IPD, GreenPath Food was able to raise awareness for its products at European trade fairs and to establish successful trade relations. For two years now, they have been in close cooperation with the Hamburg-based import organisation ElbeFruit Europe, which markets EU-organically certified avocados, vegetables and fresh herbs from GreenPath Food in German-speaking countries. Their cooperation in the organic trade sector opens up new opportunities for both partners.

 
Success Story

Pure oils from Ethiopian medicinal plants

Import Promotion Desk makes EU market accessible for African producers

With support from the IPD, Ethiopian company Hayat Cosmo Industry PLC was able to present its products from pure black cumin oil at European trade fairs. The trade fair success encouraged Hayat to expand its offerings to European customers, so that the company now also produces essential oils. Investment in the new product developments has paid off for the Ethiopian company: At in-cosmetics trade fair in Paris, Hayat successfully presented its new product range for the first time.

 
Success Story

Tropical timber from sustainably managed forests

IPD OPENS UP NEW OPPORTUNITIES FOR PERUVIAN TIMBER EXPORTERS ON THE EU MARKET

The tropical rainforest is at risk from overexploitation and fire clearance, and this has brought trading in tropical timber into disrepute. Timber companies from countries like Peru therefore encounter difficulties in exporting their tropical wood products to the EU market. They are supported by the Import Promotion Desk (IPD), the precondition being that their timber is verifiably sourced from legal and sustainable forestry. Maderacre Rio Acre SAC is a company that meets the criteria of the FSC, demonstrating in practice that responsible forest management can help to protect the rainforest.

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