Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

 

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood. Sustainable tourism.

Are you a producer based in Ecuador, Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru, Sri Lanka, Tunisia or Ukraine? And you would like to take your products to Europe? To increase your international market presence?

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 512 million inhabitants. First and foremost among them is Germany, a country with a population of 83 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

News on Covid-19 effects

The tourism industry has been particularly hard hit by the effects of the Covid-19 crisis. IPD supports SME tourism companies and provides recommendations and strategies for dealing with the current situation. 

IPD informs about the a devastating effect on European cut flower markets due to the COVID-19 Crises. Social distancing, lockdowns and other measures have a huge impact on the flower sector. Read more here.

On the occasion of the Covid-19 crisis, IPD partners CBI and SIPPO offer SMEs news articles to keep them up to date with developments on the European market.
Read more on CBI
Read more on SIPPO

IPD UPDATE 1 // 2021

The Corona pandemic poses challenges for companies worldwide: Restrictions are making trade relationships more difficult. We reacted quickly at the start of the COVID-19 crisis and launched initial virtual formats to continue supporting our companies in IPD partner countries and bring together potential trading partners. Read more here.

»IPD gives us exposure to the European market and introduces us to the European business culture – how to greet, how to talk, how to be, until how to finish up a deal.
IPD definitely gave us a great push, especially at the beginning. IPD helped us to find matches, they visited our factory twice last year and they really care about the quality of our products.«

Egypt: Verde
Mohamed El Rakhawy

Co-Founder of Verde


Click here to listen to the complete interview

»IPD has been an excellent support for us. 
At Anuga, for example, I had the opportunity to explore the fair with an IPD expert, being coached on how to approach customers and how to be more efficient on our sales talks. It was a great opportunity because we received instant feedback on how to modify our presentation depending on the business partner.«

Colombia: Del Alba
Juliana Dorronsoro
VP Marketing & Sales


Click here to listen to the complete interview

»IPD trained us on how to promote our products on the European market and invited us to our first Anuga. IPD has been supporting us online, connects us to prospective buyers and clients, and is doing a lot of great work for us.«

Ethiopia: Edao International Trading
Edao Abdi

Managing Manager

Click here to listen to the complete interview

»IPD helped us to find new contacts and to learn how best to communicate with customers. And how to present our products at trade fairs. It was a successful experience. During the trade fairs there is always an expert from IPD present at our booth, helping us to get in touch with new customers and to make an efficient follow-up via mail with our clients.«

Tunisia: Green Fruits
Mustapha Sghaier

CEO Green Fruits


Click here to listen to the complete interview

»IPD has supported us in searching and developing new markets. Anuga is our first exhibition fair. We came here with great expectations and now we have new contacts in new trending markets.«

Peru: Kumara Food
Pierina Cia

Export & Sales


Click here to listen to the complete interview

»The most important thing for any starting companies like us is access to the market. IPD has enabled this access and introduced us to most of our customers and taught us to train our staff to meet the expectations of our European customers.«

Kyrgyzstan: Sun Planet Organic
Yury Rahubin
CEO Sun Planet Organic

Click here to listen to the complete interview

NEWS

 
Bonn/Berlin // 14.04.2021

IPD presents Africa's fruit and vegetable diversity

Exporters from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco as well as from four other IPD partner countries show their high-quality product range at the virtual B2B event "Fresh Produce".
Bonn/Berlin, April 14, 2021 - Mangoes, grapes, citrus fruits, pomegranates as well as sweet potatoes, fresh herbs and sugar snap peas are part of Africa's fruit and vegetable diversity that exporters will present at the Import Promotion Desk’s (IPD) virtual B2B meetings. The offerings from Egypt, Ethiopia, Côte d'Ivoire, Ghana and Morocco will be a focus of the Virtual B2B Event "Fresh Produce," which runs May 10-28. In addition, the import promotion initiative will present other companies from the IPD partner countries Ecuador, Colombia, Peru and Ukraine. Following the cancellation of the Fruit Logistica Special Edition, the IPD has decided at short notice to present the range of fresh fruit and vegetables from IPD partner countries in individual video meetings.

 
Bonn/Berlin // 14.04.2021

interzum 2021: Wide range of wood products from sustainable forestry

IPD present plantation teak, Guadua bamboo and classic wood-based materials from IPD partner countries
Bonn/Berlin, April 14, 2021 - The Import Promotion Desk (IPD) will be presenting a wide range of wood products from sustainable forestry at interzum, which this year will be held virtually from May 4 to 7. The import promotion initiative will accompany producers of plantation-grown teak and Guadua bamboo from Ecuador and Colombia, as well as Ukrainian exporters of high-quality table tops made from reclaimed oak and moulded beech wood components to this year's leading international trade fair for furniture manufacturing and interior design. "The IPD's aim is to present a diverse range of high-quality wood products and, above all, special timber species to the timber trade in Europe," says Frank Maul, expert for sourcing and markets at the IPD. "In this context, the legal and sustainable origin of the woods is a basic requirement of our commitment."

 
Bonn/Berlin // 17.02.2021

IPD presents sustainable travel offers at virtual ITB Berlin NOW!

Free services: IPD brings European tour operators together with reliable partners from developing and emerging countries

Bonn/Berlin, 17.02.2021 - At this year's ITB, the Import Promotion Desk (IPD) will present its entire tourism offer with 25 travel providers from Ecuador, Nepal and Tunisia for the first time. The travel offers are individual, distinct from mass tourism and particularly consider sustainability criteria. The import promotion initiative, a project of the German Federal Ministry for Economic Cooperation and Development (BMZ), has carefully selected the tourism companies and is now supporting them on their way to the European market. This year, the IPD's tourism offer is set to grow further, with the inclusion of Uzbekistan as a new partner country.

 

Events

Trade fair // 04. - 07.05.2021
 
Trade fair // 04. - 07.05.2021

interzum 2021

Convince yourself of the quality of Indonesian light wood products!
Establish contacts with reliable wood suppliers!

The interzum 2021 - the world's leading trade fair for the furniture manufacturing and interior design industry - is adapting to current circumstances and offering the fair as a hybrid event under the motto "Your space for the future - on-site and digital". 

In cooperation with ITPC (Indonesian Trade Promotion Center in Hamburg), IPD will present Indonesian companies with their high-quality products. Let yourself be convinced by the products made of fast-growing, light woods, such as blockboards and plywood from Jabon and Albasia. These are used in a variety of applications, including furniture and construction. Specialised companies in Germany offer customised coating solutions.

Lightweight wood from Indonesia surpasses other types of wood not only because of its weight. Tests conducted by EPH Dresden have confirmed this: In terms of gross density, screw pull-out resistance and bending strength, Indonesian light woods of the Albasia and Jabon varieties can definitely keep up with the classics such as MDF, chipboard or poplar plywood. They thus offer an equivalent alternative to conventional wood-based materials.

All producers were tested and selected by the IPD. Criteria such as quality of the products, exportability and capacity as well as access to and use of legal wood from sustainable sources were taken into account. Some of the products have CE marking.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Frank Maul

Virtual B2B Event // 10. - 28.05.2021
 
Virtual B2B Event // 10. - 28.05.2021

IPD Virtual B2B Event "Fresh Produce"

Fresh herbs, high-quality fruit and vegetables from new markets
Make contacts with reliable producers in individual online meetings

Due to the cancellation of the Fruit Logistica Special Edition, IPD decided at short notice to present the range of fresh fruits and vegetables from IPD partner countries in individual video meetings.

More than 30 companies from Egypt, Ethiopia, Ivory Coast, Ecuador, Ghana, Colombia, Morocco, Peru and Ukraine are participating. They will present a wide range of fruits and vegetables.

You will find, for example, mangoes, papayas and pineapples from producers in Côte d'Ivoire and Ghana. Or grapes, oranges, lemons, strawberries and fresh herbs, spinach, peppers and garlic offered by suppliers from Egypt and Ethiopia.
The range of subtropical and tropical fruits is enriched by exhibitors from Ecuador, Colombia and Peru, such as passion fruit, pitahayas, bananas, physalis as well as avocados. In addition, companies from Peru offer sweet potato as well as fresh ginger and turmeric in organic quality. Producers from Ukraine . present sweet potatoes, Hokkaido pumpkin, plums, peaches or blueberries

All exporters are carefully screened. We take into account criteria such as product quality, export capability and capacity, as well as compliance with international standards and certifications.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us:

Daniel Oppermann

Trade fair in Vijfhuizen // 03.11. - 05.11.2021
 
Trade fair in Vijfhuizen // 03.11. - 05.11.2021

International Floriculture Trade Fair (IFTF) - new date!

Establishing contacts

Due to the continuing spread of the coronavirus Sars-CoV-2, the International Floriculture Trade Fair (IFTF Expo) - the trade fair for cut flowers and pot plants has been postponed. The new date is now 03. - 05.11.2021.

The IPD plans to be represented with an own booth at the fair to present selected cut flower exporters from Ecuador and Colombia. Their rich offer includes roses, gypsophila or chrysanthemums, cut foliage and rarities like matthiola.

All exporters presented are carefully prepared by IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Andreas Gemählich

www.hppexhibitions.com/iftf

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.


These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

PUBLICATIONS

 
Success Story

Preparing for a new start in tourism

The Import Promotion Desk (IPD) is supporting the Ministry of Tourism in Ecuador (MINTUR) as it prepares to
relaunch tourism in the country. In conjunction with the consulting firm Hotel Resilient, which specialises in risk and
crisis management, the health and hygiene concepts for the tourism sector have been adapted to internationally
valid standards and a concept for hygiene and safety training has been developed. In the first three months, more than
400 Ecuadorian tourism professionals have already been trained; an e-learning program has also been launched.

 
Success Story

Fresh fruit & vegetables from Egypt

IPD successfully prepares young enterprise for the EU market

Creatick Pro was launched in 2017 with a lot of enthusiasm and a high-quality product range. Although their range was tailored for the EU market, a marketing strategy and contact to European partners were lacking. Creatick joined the IPD programme in autumn 2019, and the Egyptian enterprise is now rapidly conquering the European market.

Success Story
 
Success Story

Dates from Tunisia

IPD supports Demeter producer in setting up lasting trade partnerships

Beni Ghreb is the first company in Tunisia to be certified for its organic and biodynamic dates. Initially, however, it proved impossible to obtain the price for Demeter-certified dates for the entire production. Beni Ghreb therefore
applied for admission to the IPD programme with the aim of increasing sales of its products, especially to the organic sector in Europe. Since 2018, IPD has successfully liaised new business partners for Beni Ghreb.

 

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