Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

 

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood. Sustainable tourism.

Are you a producer based in Ecuador, Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru, Sri Lanka, Tunisia or Ukraine? And you would like to take your products to Europe? To increase your international market presence?

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 512 million inhabitants. First and foremost among them is Germany, a country with a population of 83 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

News on Covid-19 effects

The tourism industry has been particularly hard hit by the effects of the Covid-19 crisis. IPD supports SME tourism companies and provides recommendations and strategies for dealing with the current situation. 

IPD informs about the a devastating effect on European cut flower markets due to the COVID-19 Crises. Social distancing, lockdowns and other measures have a huge impact on the flower sector. Read more here.

On the occasion of the Covid-19 crisis, IPD partners CBI and SIPPO offer SMEs news articles to keep them up to date with developments on the European market.
Read more on CBI
Read more on SIPPO

IPD UPDATE // Special edition 2020

COVID 19: IPD adapts its services for exporters and importers - The impact of the COVID-19 pandemic varies hugely from country to country, region to region, and sector to sector. The work of IPD is more important than ever. We have reacted swiftly to the new situation and adapted our activities accordingly.  Read more here.

»IPD gives us exposure to the European market and introduces us to the European business culture – how to greet, how to talk, how to be, until how to finish up a deal.
IPD definitely gave us a great push, especially at the beginning. IPD helped us to find matches, they visited our factory twice last year and they really care about the quality of our products.«

Egypt: Verde
Mohamed El Rakhawy

Co-Founder of Verde


Click here to listen to the complete interview

»IPD has been an excellent support for us. 
At Anuga, for example, I had the opportunity to explore the fair with an IPD expert, being coached on how to approach customers and how to be more efficient on our sales talks. It was a great opportunity because we received instant feedback on how to modify our presentation depending on the business partner.«

Colombia: Del Alba
Juliana Dorronsoro
VP Marketing & Sales


Click here to listen to the complete interview

»IPD trained us on how to promote our products on the European market and invited us to our first Anuga. IPD has been supporting us online, connects us to prospective buyers and clients, and is doing a lot of great work for us.«

Ethiopia: Edao International Trading
Edao Abdi

Managing Manager

Click here to listen to the complete interview

»IPD helped us to find new contacts and to learn how best to communicate with customers. And how to present our products at trade fairs. It was a successful experience. During the trade fairs there is always an expert from IPD present at our booth, helping us to get in touch with new customers and to make an efficient follow-up via mail with our clients.«

Tunisia: Green Fruits
Mustapha Sghaier

CEO Green Fruits


Click here to listen to the complete interview

»IPD has supported us in searching and developing new markets. Anuga is our first exhibition fair. We came here with great expectations and now we have new contacts in new trending markets.«

Peru: Kumara Food
Pierina Cia

Export & Sales


Click here to listen to the complete interview

»The most important thing for any starting companies like us is access to the market. IPD has enabled this access and introduced us to most of our customers and taught us to train our staff to meet the expectations of our European customers.«

Kyrgyzstan: Sun Planet Organic
Yury Rahubin
CEO Sun Planet Organic

Click here to listen to the complete interview

NEWS

 
Berlin // 07.02.2020

ITB 2020: Sustainable travel offers from developing and emerging countries

Import Promotion Desk supports exhibitors from Ecuador, Nepal and Tunisia at ITB 2020
Bonn/Berlin, 04.02.2020 – Sustainable tourism offers from selected emerging and develop-ing countries are in the focus of the trade fair presentation of the Import Promotion Desk (IPD) at the ITB 2020. The German initiative for import and tourism promotion will present new tour operators from Ecuador, Tunisia and Nepal at the international tourism trade fair, taking place in Berlin from 4 to 8 March. The travel offers particularly consider aspects of sustainability and environmental and social compatibility. They range from ecological tours in the unknown north of Tunisia to bicycle tours in Nepal and the community-based tourism project Yunguilla in Ecuador. Around 20 travel companies from the three developing countries will be represented at the IPD stand (hall 5.2A | stand 113) and at the country stands of Ecuador (hall 23A | stand 110) and Tunisia (hall 21B | stand 216/217).

 
Bonn/Nürnberg // 27.01.2020

BIOFACH 2020: IPD presents coconut specialities from Sri Lanka

IPD supports exhibitors from Sri Lanka and ten more partner countries at Biofach.

Bonn/Berlin, 27.01.2020 – At this year’s Biofach the product variety of the coconut palm is presented by exhibitors from Sri Lanka: They are bringing a variety of coconut specialities such as dried coconut, virgin coconut oil, coconut blossom sugar, coconut butter, coconut flour, coconut milk and coconut water to the world's leading trade fair for organic food, which takes place in Nuremberg from February 12 to 15. Further highlights from Sri Lanka are spices such as Ceylon cinnamon and different varieties of pepper, as well as essential oils. Besides the exhibitors from Sri Lanka, the Import Promotion Desk (IPD) supports exporters from Colombia, Côte d´Ivoire, Egypt, Ethiopia, Ecuador, Ghana, Indonesia, Kyrgyz-stan, Tunisia and Ukraine. They will be presenting their regional specialities in organic qual-ity at the joint stand of IPD and the German Society for International Cooperation (GIZ) (Booth 3A | 3A-220) as well as at the national pavilions.

 
Bonn/Berlin // 15.01.2020

Fruit Logistica 2020: Pitahayas, Physalis & Co. - Ecuador convinces with fruity variety

Import Promotion Desk (IPD) supports exporters from Ecuador and seven more partner countries at the international trade fair for fruits and vegetables

Bonn/Berlin, 16.01.2020 – Ecuador is known for its biodiversity and offers a wide range of tropical fruits. The South American country lives up to its reputation at this year's Fruit Logistica, which takes place in Berlin from 5. to 7. of February. With bananas, pineapples, pitahayas, physalis and passionfruit, the exhibitors present a richly filled fruit basket (Hall
21 Booth B‐06). Import Promotion Desk (IPD), the German initiative for import promotion, has been supporting the partner country of this year's Fruit Logistica for two years now, and
accompanies producers to the European market. This year the IPD brings six companies from Ecuador to the international trade fair. In total, over 40 companies from eight IPD partner countries ‐ from Egypt, Ethiopia, Ecuador, Côte d`Ivoire, Ghana, Colombia, Peru and the Ukraine ‐ will present their range of fresh fruits and vegetables in Berlin.

Events

Virtual trade fair // 01.10. - 31.10.2020
 
Virtual trade fair // 01.10. - 31.10.2020

Fruit Attraction LIVEConnect 2020

Get to know the fruit and vegetables market in Europe - virtual!
Make promising contacts to European importers!

The international trade fair for fresh fruit & vegetables, the "Fruit Attraction", will be a virtual event this year. From 1 October, the new digital platform "Fruit Attraction LIVEConnect" will offer importers and exporters the opportunity to network online.

In 2020, IPD will present reliable exporters of high-quality fruit and vegetables from Egypt, Ethiopia, Ecuador, Ghana, Colombia, Peru and Ukraine on this digital platform.

All exporters are carefully prepared by IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.

Immediately before and during the virtual trade fair IPD will offer practical support for the exhibition, including e.g. compilation of current market information, technical support and sales training for successful online communication with potential customers.

Are you an exporter based in one of our partner countries? And would you like to present your products at Fruit Logistica? To enter the selection process, please contact us.

Linda Mense

www.fruitattraction.com

P.S. The next personal edition of the Fruit Attraction fair, organised by IFEMA and FEPEX, will take place from 5 to 7 October 2021.

Virtual b2b Event // 26.10. - 06.11.2020
 
Virtual b2b Event // 26.10. - 06.11.2020

IPD Virtual b2b Event - Processed Foods

Despite the corona restrictions, IPD continues matchmaking between Eurpean importers and producers from the IPD partner countries. For the autumn - the traditional trade fair season - IPD therefore organizes the "Virtual b2b Event - Processed Foods".

For two weeks - from 26 October to 6 November 2020 - IPD offers importers and expoerters of the IPD programme the opportunity to network online.

IPD supports exporters from South America and Africa offering a wide range of processed fruits & vegetables as well as herbs & spices. This includes frozen products, fruit pulps and dried fruits and snacks. The suppliers are processing e.g. guanabanas, passion fruit, pineapple, mangoes and bananas. But also products such as black and white cumin, cardamom and special spices such as rue from Ethiopia are included.

All IPD companies were visited and checked by IPD before the pandemic. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the virtual event IPD will offer practical support for the online meetings, including e.g. compilation of current market information, technical support and sales training for successful communication with potential customers.

Are you an exporter based in one of our partner countries? And would you like to export your products to Europe? To enter the selection process, please contact us.

Judith Emmerling

Virtual trade fair // 09.- 11.11.2020
 
Virtual trade fair // 09.- 11.11.2020

wtm (World Travel Market) - virtual

Due to the ongoing corona pandemic, it is still not possible to hold trade fairs on site. But WTM is not deterred by this and is organising a virtual trade fair for the first time in 40 years.

Under the motto Recover. Rebuild. Innovate., tourism professionals and tour operators from different countries and continents will meet live on the computer from 09 - 11.11.2020.

The Import Promotion Desk (IPD) will have a virtual booth at the fair to present reliable travel suppliers from Ecuador, Colombia and Tunisia. Our partners offer unforgettable experiences in the most beautiful corners of the world, far away from mass and package tourism. Sustainability is at the forefront of all these tours.

All IPD tour providers were visited and checked by IPD before the pandemic. Thus ensuring they are prepared for the requirements of the European market.

Are you an exporter based in one of our partner countries? And would you like to export your products to Europe? To enter the selection process, please contact us.

Nora Eichkorn

www.wtm.com

Virtual trade fair // 09. - 20.11.2020
 
Virtual trade fair // 09. - 20.11.2020

IPD Virtual B2B Event - Cut Flowers

Due to the continuing spread of the coronavirus, trade fairs have been cancelled and postponed. The IPD therefore offers importers and exporters of cut flowers their own virtual platform to continue sourcing. 

From 09. - 20.11.220 importers can meet reliable suppliers of cut flowers from our partner countries Ecuador and Colombia online.  Both countries offer excellent climatic conditions for growing cut flowers in different varieties and intense colours. Their rich offer includes roses, baby's breath or chrysanthemums, cut foliage and rarities like Matthiola.

All IPD companies were visited and checked by IPD before the pandemic. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the virtual event IPD will offer practical support for the online meetings, including e.g. compilation of current market information, technical support and sales training for successful communication with potential customers.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Andreas Gemählich

PUBLICATIONS

 
Success Story

Fresh fruit & vegetables from Egypt

IPD successfully prepares young enterprise for the EU market

Creatick Pro was launched in 2017 with a lot of enthusiasm and a high-quality product range. Although their range was tailored for the EU market, a marketing strategy and contact to European partners were lacking. Creatick joined the IPD programme in autumn 2019, and the Egyptian enterprise is now rapidly conquering the European market.

Success Story
 
Success Story

Dates from Tunisia

IPD supports Demeter producer in setting up lasting trade partnerships

Beni Ghreb is the first company in Tunisia to be certified for its organic and biodynamic dates. Initially, however, it proved impossible to obtain the price for Demeter-certified dates for the entire production. Beni Ghreb therefore
applied for admission to the IPD programme with the aim of increasing sales of its products, especially to the organic sector in Europe. Since 2018, IPD has successfully liaised new business partners for Beni Ghreb.

 

 
Success Story

Organic peanuts from Egypt

Import Promotion Desk assists African growers in exporting ecological products

African countries offer a wide variety of top-quality products for which there is great demand on the EU market. Import Promotion Desk (IPD) introduces selected suppliers of organic foods to European traders. The Egyptian exporter Logistic Nuts for Agricultural Development is a new supplier which, with assistance from the IPD, has converted to ecological farming and is now capturing the market with organic peanuts.

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